EP. 1626 SIGNAGE JUGGERNAUT — MORE SIGNAGE = MORE MONEY FOR OUR CLIENTS

Good morning from the Rocks.

This morning's episode is all about more signage, more money for clients, doesn't work,

stay tuned.

Good morning, everyone.

Welcome to Morning Minutes, myself, Michael Bergio, Mark Novak and Lisa Novak.

She could now help herself.

The unstoppable missile, just, she's in a, what Mark and I before, episode 1,626, talking

about the signage juggernaut, more signage equals more money for our clients in the group

or to agents just love seeing their face everywhere and it doesn't work, let's talk about

it.

Mark, Lisa, signage for real estate agents, why do they do it?

When do they do it?

Should they do it?

Does it equal more money for our clients?

Let's talk.

We never got to meet Lisa, can we be saying that because she's short.

She seems like, I don't know if anyone remembers, seven or five with Mickey May, what's his name

Mickey, the little short guy, I don't know what happens.

There are a lot of these people who used to be here, you know, that's just because you're

just getting the whole hour of awards, we've been nominated for on the photos, we've done

there's a real funny one of me standing on a stool.

I remember that.

So not just, you know, the two anti-question Michael, you know, we have had a lot of comments

from public members in the last week or two about the signage in our area.

People, customers, vendors, buyers, sellers, complimenting, you know, the signage and the

signage has been around for such a long time and, you know, it's just, it's static,

AKA even a little bit forgotten and boring because it's just a signboard sitting there.

It is such a powerful tool that you can employ your agent to do that just makes you money.

It's bloody incredible.

Do you think little?

It's like you've got a lot of clients doing it from the middle of last year, a big change

and lots of Novak signage, not sure what change.

Yeah.

Yeah.

It looks sort of like all.

The reality is, is that it really does work.

It's, you know, if you have a look at some of the juggernauts in, you know, in the world,

you look at companies like Costa Polar, you look at McDonald's, look at some of these big companies.

You know, they, they do signage and they do it really, really well live because keeps

all the looks, you know, think about BP, you know, they do, as I said, they do signage.

Service station play.

They do signage.

They do signage.

They come up from the ground at the price and it really, and it really, really does work.

We, I remember once actually when I was coming into real estate sales and I'd asked John McGowan,

I said, what's the best piece of advice you could give to me?

And he said to me, get great signage in busy locations, right?

That's the reality.

So, you know, signage definitely, definitely does work.

Oh, we have lighting now.

It's getting fancy.

From the side of it, we're on the side of a road.

You should see how set up here.

It's a step stop.

Yeah, lighting.

Yeah.

That's terrible.

Especially, I know for, for myself, like a big, like, I inspiration was that coaxion

in the cross where, just being able to go from there doesn't necessarily mean you can

buy coke, but it's branding.

And I sort of thought, well, that's a, if you look at real estate, agents typically only

put signage out the front of the property they're selling.

Why don't they do it anywhere else?

And currently doing a lot of commercial property, I know in the commercial department, we had

a big advantage of having actual properties in, on those busy locations, and you typically

need to be able to signage or just a call flute sign.

And on many occasions, we would be investing more than the public commission of that shop

on natural signage for the property because it's big exposure.

And just because, just because you see, like, for example, you see the Coca-Cola sign,

they're not marketing the product, they're marketing the brand.

Just like as an agent, you're marketing yourself.

And I'll say to Mark, just when we're talking about the topic prior, I just remember there's

a lot of key conversations I've had with clients where I know it works, but I remember there

was one across the, on the same side, a street of us, old medical practice, we were selling

it was a top floor office, big windows, I wrapped it, a third of it was just myself, and

a lot of the owners initially were a little bit like, hey, that's a lot of you there.

And I explained to them the same sort of pitch, it's the recognition, but it wasn't true

up, then that day when the signage ran up, I had a buyer call me, and they just said,

I'm just in your blue suit, what you have, I couldn't read it, but I know whenever I

see that, you're selling something.

And I was able to explain to you, it's the whole office, the sale, looking through the

property, I can't recall if you bought it, but let's say you bought it for the story,

it sounds even better, and that's just a great example of just that recognition with the

agent, with the logo, with the brand, of having that signage, especially when you dominate

an area or suburb, it really works, and that's where that client is.

But haven't, haven't think about for a moment what signage is meant to do, it's meant

to capture the eyeballs, it's meant to draw attention.

And I'll tell you what, you know, we do that really, really well, you only need to drive

up and down Pitwater Road on the northern beaches to see just how much signage we have everywhere,

and it's not generic signage, you know, we will give us a balcony, we'll wrap it, give

us a building, we will wrap it.

I think what?

Yeah, we do, that's right, we do the pink lights in windows for commercial, but I think,

you know, a lot of people wonder how we do all the signage that we do do, we actually

have a little hidden secret weapon in our office, and some wonderful minions that go running

around all day and all night, assisting with our service.

They, the machinery is ridiculous, like we actually have signage, we have a wrapping

machine that we bought a long time ago, actually, and it literally can wrap absolutely anything

at all.

And we can print stickers 30 meters long.

We can, yeah, so we wrap all of our signboards, but more importantly, Birj, I think, you

know, it's important, like, what does the signage look like?

Because sometimes I see, you know, some real estate signage and the print on it is so small,

you know, they're trying to get 20 points about a property on there, but the truth is, is

that no one can actually read it.

So, you know, we keep out really simple, really big, really easy to read.

A little bit cool.

Also, you've got the signage, as there's a couple of reasons for the signage.

Sometimes it's the exposure of the brand, but also what I love what you're doing in particular,

at least, with sold properties, is you're telling a story.

You're not just, yeah, at least now, you're not just saying sold.

You're putting sold in 14 days, sold this to buyers, like, we're a generic agent's

just putting sold.

You're doing that a little bit more to capture, give people feedback evidence.

And I think that's a great, a great use because it's got, like, the signboard's already

there.

You've already put in a sold sticker.

You're just doing that a little bit more.

Oh, yeah, look at it.

Yeah.

Great.

It's sold in 14 days.

Sold in 14 days.

Not only that, but, you know, I always say, just give the people the information that

they want and give it to them fast, right?

I just want to say that again, give the people the information that they want and give

it to them fast, the people being the community.

So when a property sells, what do you think is the number one thing people want to know

about?

What is the number one thing people want to know?

They want to know the price.

So when you just, you know, sold sticker, you know, the neighbor in next door wants to

know, wonder what that's sold for.

So we do these big sticker wraps across all of our boards that let the people know what

they actually sold for.

I love that one, seven years of selling, seven years of selling DUI, no agent loves DUI

more than me.

Sorry, I didn't see you there.

I've been here for a while.

I don't know.

I don't know, I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I don't know.

I'm not like gay crush, that's such a, I don't know how.

In this minute I was on.

It's a great topic.

And for a very, very hard work.

It's hard work.

We've been very, we've got it.

We've painted buildings.

We've painted buildings and then put signage on it.

We really believe on the exposure, the glass wraps.

I remember the first time doing that.

It's creative.

And it makes clients money because they get seen by more people.

Because think of how many buildings they don't let you put a signboard out there.

I don't see any other agents wrapping the balcony.

Everyone can do it.

No, it's the workers.

It's cost and it's work.

And it makes money for sellers, for landlords, fact, fact.

So when your agency out there doing a lot of bottom line.

It's really, really good signage.

It's going to make your money.

It's crazy.

Small sign, small money, big sign, big money.

And that is, that is the bottom line.

Is that, you know, how much exposure are we getting for your property?

You know, it's not, you know, if we're all doing, if we're all doing the same thing.

Then we're all getting the same results, right?

When you're looking for, when you're looking for a real estate agent to sell slash manager property.

You want to be looking at what is that agent doing that is over and above any other agency.

That's the truth because we are not all the same.

We're not.

You know, we, we honestly do marketing so well.

We really, really do.

And there is no doubt whatsoever.

As I said, take a drive around the northern beaches.

And you will see the massive amount of signage that we have right around the northern beaches.

Is there something wrong?

Do you mean lift you up?

I don't know.

I don't know why.

I look particularly.

Lisa Sona Heidel.

She's actually standing on a toes.

Yeah.

It must be hard to stand on your toes for like five minutes.

Lucky I've been really, you know, do lots of walking.

It's good.

It's good exercise for my calves.

Also, sometimes clients can, when they say,

when a client engages you to sell their property,

it's yes about their property, but it's also the agent's brand.

So that agent marketing themselves on the sign does help the client.

It's that mark, remember that analogy of that story where it's like they've gone to the ship

and the guy just presses one mark.

Did you just say mark?

Yes.

Did you say mark?

Okay.

Yeah.

I remember the story you told us where it's they've gone to the ship and the guy presses the button charges like 30 grand.

And they're like, yes, but it took me 30 years to know which button to press.

So nothing went wrong.

I really believe that agent using the signage of each property,

building their personal brand on top of each property's brand,

builds that database for that client, builds the trust in the marketplace

because people are seeing that brand all the time, which helps in negotiations.

So I think agents need to be good at explaining to owners why it's important for the agent to have their brand.

In conjunction with the property.

I have something else to add to that.

The space.

Did you say there was this?

There's this.

Maybe this one.

The spade.

The spade.

The spade in which we can get.

I'm trying.

I'm trying.

I run a bit silly.

I run a bit silly.

Sorry.

Would you like me to tell you and you can say it.

Maybe you whisper to my ears and I'll pretend like I was right.

The spade in which we can get the signage out.

This can't be ignored, right?

Because the industry has always been very slow and clunky with this sort of stuff.

And by that, I mean, they had to get the professional photographer out.

Then the photos had to come back.

Then it had to go off to design.

Then it had to go out to the signboard company.

That process ordinarily takes minimum, minimum seven days.

Two weeks.

I'm not joking.

If I tell you we can get that signage up and out exactly the same day.

Because all of those resources, they're all in house.

We're not like hacking away at it.

This is done at such a high standard.

Where we can get the professional photographer out who's in house.

Get the design done.

It's in house.

Get the stickers and the boards printed in house.

Get it out the same day.

Get that line to your building.

Your property.

I haven't seen anything like that.

It's unrightened.

It's like there's no point putting the price and the info on the sold sticker.

If it's a week later and everyone already knows.

That's right.

Good news.

Yeah.

Same day.

Please, thanks so much for coming on.

Thanks, guys.

Thank you very much.

Thank you very much.

You're welcome.

Oh, that's look that's better on so much taller there. Yeah, what happened my girl? I shrunk

Things guys, anyway, thanks. Thanks. Thank you. Thanks so much. Hopefully we help people today on

Signage making your money. Yeah, thank you. Thank you. Thank you. Thank you. Thank you everyone. Bye