EP 18: Alex Thomson - F1 Digital Media Officer & Embarrassing Moment with Daniel Ricciardo

In this episode of the Track Limits podcast, we are joined by the one and only Alex Thomson, a.k.a 'GoPro Mouth'. Join us as we unravel the behind-the-scenes of how Thomson strategizes and executes social media campaigns to captivate audiences, build brand loyalty, and enhance the overall F1 experience for social media passes. From crafting compelling narratives to leveraging emerging platforms and technologies, we'll delve into the innovative techniques and creative processes that keep the Alpine F1 Team at the forefront of digital engagement. During our conversation, we'll also touch upon the challenges and opportunities that come with managing social media for a fast-paced and globally recognized sporting franchise. Whether you're an avid motorsport fan, a social media enthusiast, or simply curious about the inner workings of the F1 world, this episode promises to be a thrilling and informative ride. Join us as we sit down with Alex Thomson, former F1 Alpine Digital Media Officer, and gain exclusive insights into the exhilarating intersection of Formula 1 and digital engagement. Here are Alex's socials so you can follow him on his journey: https://www.instagram.com/alebuth https://www.tiktok.com/@alebuth Make sure to subscribe, review and follow us on our socials: https://www.instagram.com/tracklimits/ https://twitter.com/tracklimits_pod/ https://www.tiktok.com/@tracklimitspod Join our mailing list to learn more about Track Limits: https://www.tracklimitspod.com/ Don't forget to subscribe to our channel, hit the notification bell, and leave your comments below. Learn more about your ad choices. Visit podcastchoices.com/adchoices