Ep 199 | New Year Hot Beverage Trends | Nestle Switches Nestea Distribution to Keurig DrPepper, Canada

Hot Beverage Trends and Sales Projections in the New Year | Nestle Switches Nestea Distribution to Keurig DrPepper, Canada | Annual UC Davis Tea Colloquium on Jan. 30

NEWSMAKER - Raj Vable, founder of Young Mountain Tea

PLUS | Sharing Ownership to Align Supply Chain Values

Raj Vable is committed to bridge the gap between tea farmers and tea drinkers, breaking a vicious cycle of urban migration and land degradation at a time when climate change is making things worse. He joins us today to explain THE TEA SOLUTION. “Tea creates rural jobs, revitalizes wastelands, and removes CO2 from the atmosphere." The first step was to share ownership of the tea trade with farmers by financing India’s first farmer-owned specialty tea factory in Kumaon, India. Vable says that now that the factory is built and US distribution deals are in place, “We are creating a pathway for customers to co-own Young Mountain Tea and become part of the same system as the farmers who grow and process the tea.

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