Ep 221 | Trade Agreements Lock in High US Tariffs | Christmas Retail in July | Tea Vendors Halt Sales in Karnataka

Trade Agreements Lock in High US Tariffs | Christmas Retail in July: Holiday Sales Projections | Karnataka Tea Vendors Halt Sales in GST Protest

| GUEST - Cydian Kauffman, CEO Pure Water Northwest

| PLUS | The Science of Sip | Cydian Kauffman brings a rare clarity to the chemistry of water and its deep connection to taste—especially in tea.

“A water molecule is like a tiny magnet,” he explains, “pulling apart other molecules, including tannins and polyphenols in tea.” As a solvent, water doesn’t just carry H₂O but a host of dissolved minerals, trace metals, and hydrogen ions that directly shape a tea’s flavor, aroma, and mouthfeel.

Cydian is the CEO at Pure Water Northwest, helping people make better, science-backed decisions about their water by combining technical expertise with practical solutions. Whether addressing London’s hard water or Seattle’s softer profiles, he emphasizes the importance of consistency and control — often recommending reverse osmosis systems to optimize the brewing experience.

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