EP 26 Driving engagement (and adrenaline) using live social media simulations for crisis training, with Geoff Paddock

Send a text

On this episode, we discuss the value of using live, interactive social media simulation for a realistic experience during crisis training exercises.  We're joined by Geoff Paddock, a journalist-turned-communications expert based in the UK, who brings a wealth of experience in the nuclear and chemical sectors. With Geoff we dissect how digital crisis simulations provide an unparalleled level of realism and urgency that paper-based methods can't match. Our discussion takes you behind the scenes of tailoring high-stakes simulations to an organization's specific nightmare scenarios, helping teams plan their communication strategies in a safe training environment.

We discuss the STORM simulation platform, which Geoff pioneered and operates for crisis training exercises with clients around the world.

For more information on the STORM platform and crisis simulations, you can reach Geoff Paddock via email at: [email protected].

Other contacts for podcast information:
Tom Mueller - [email protected]
Marc Mullen - [email protected]

We'd love to hear from you. Email the show at [email protected].