Ep 32 Meet Chris Marshall: The Force Behind Sansbar

Join me for a fascinating chat with Chris Marshall, the pioneer behind one of America's first brick-and-mortar non-alcoholic bars, Sansbar. Hear his inspiring journey towards sobriety and how it led him to forge a path in the beverage industry, flipping the script on traditional drinking culture. His story is not just about personal transformation but also a testament to the growing acceptance of non-alcoholic options. The introduction of alcohol into his social circle was a significant rite of passage, but his quest for a healthier lifestyle led him to explore an alternative path.

Our conversation takes an interesting turn as we discuss the current trend of non-alcoholic drinks. Thanks to technological advances and changes in consumer tastes, the industry is catching up with the demand. At Sansbar, they have a varied menu of both analog and non-alcoholic drinks to satisfy all palettes. We also touch on our exclusive non-alcoholic wine sponsor and the upcoming Sansbar tour, where I look forward to meeting Chris in person in Nashville.

Finally, we explore the broader non-alcoholic movement, from how it challenges the stigma around 'mocktails' to how Chris spreads the word across North America. He even reveals his plans to offer curated trips, including an exciting trip to Cuba. We conclude with a thought-provoking discussion about the importance of diversity in any ecosystem and the value of people's perspectives over industry perspectives. This episode is an eye-opener to the non-alcoholic world and Chris' dedication to ensuring everyone can enjoy a good drink without alcohol.

Sansbar & Chris can be found on Instagram & the website

Thanks to Giesen 0% Wines for sponsoring this podcast episode. 

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