EP 36: From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin

In this episode of The Responsive Lab, Carly and Scott sit down with Aidan Augustin, Co-founder and CRO at Feathr, to unpack how to turn your story into a strategy that actually drives donor action.

 

Nonprofits are facing real headwinds — from declining trust to loud public skepticism. But Aidan makes the case that now is the time for nonprofit leaders to get louder, not quieter. With humor, clarity, and tactical advice, Aidan explains how digital marketing can fuel fundraising success and help change the narrative around nonprofit impact.

 

You’ll learn how to:

• Use storytelling to counter negative press and drive action
• Map your donor journey with a marketing funnel mindset
• Start with bottom-of-funnel wins like retargeting and work your way up
• Integrate marketing and fundraising for better results
• Measure ROI on marketing and prove its value to your board

 

🔗 Learn more about Feathr: https://www.feathr.co/

🔗 Connect with Aidan on LinkedIn: https://www.linkedin.com/in/aidanaugustin/

 

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

 

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist