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當AI讓產品、服務與內容快速同質化，企業面臨的最大挑戰已不再是「做出更好的產品」，而是「如何讓消費者感受到它值得」。現代行銷學之父科特勒（Philip Kotler）在《行銷7.0》中首度將認知科學正式納入行銷體系，指出消費者購買的從來不只是產品本身，而是大腦感知到的價值。這也解釋了，為什麼有些品牌即使功能未必領先市場，仍然能讓消費者心甘情願買單。天下雜誌出版《行銷7.0》
製作團隊：凌爾祥、張雅媛、林佩均
＊推薦好書《行銷7.0》：https://bookstw.link/9mec55
＊立即探索《天下學習》：https://hi.cw.com.tw/u/j85asib/
＊意見信箱：[email protected]
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