EP 41: Designing & Scaling a Donor Retention Strategy In 2025 with Christine Robertson and John Mark Vanderpool

In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the 2025 Responsive Nonprofit Summit. Join Christine Robertson from NPact and John Mark Vanderpool from Social Impact Solutions as they sit down with Virtuous DBA-in-residence, Kayla Schneider, to tackle one of the biggest challenges in nonprofit fundraising: donor retention.

 

This episode dives deep into practical strategies for increasing donor loyalty by using better data, smarter segmentation, and personalized multi-channel outreach. From reducing duplicates and calculating your churn rate to aligning your entire team around shared goals, Christine and John offer tactical advice grounded in real nonprofit experience.

 

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist