Ep. 45 Creating a Business during a Recession with Rita Bautista

Since 2019, Rita Bautista, a Houston-based businesswoman who is the Afro-Latina Network CEO of Latina Podcasters, has been speaking to her generation, that of Latinx whose age range is from 25 to 44, through podcasts that resonate with them and their culture while creating a successful formula that connects them with national brands such as McDonald's, ABC, Chase, P&G, and Ulta Beauty.

Bautista, whose company is a Latina and certified minority-owned and operated global podcast network group that has become a multimillion-dollar business, has been catching the attention of these brands with potential audience numbers, drawing in millions of listeners. The 40-plus podcasts attract over 5 million Instagram followers and over 2.5 million followers on combined social media platforms such as Twitter, Facebook, and YouTube.

Founded in 2019 by Rita Bautista, Latina Podcasters is a Latina and certified minority-owned and operated global podcast network group. Latina Podcasters is changing the landscape of media by streamlining the process for brands and companies to purchase host-read ads and curated segments on podcasts with authentic Latinx voices. Under the group's umbrella are its two subsidiary networks: Latino Pods which features shows geared for a male audience, and Latina Podcasters Network which showcases Latina-hosted programming. Visit latinapodcasters.com for more information.

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