Ep 487: Building The Team And Tech To Serve Thousands Of (Advice-Only) Clients Efficiently with Lori Atwood

Growing a client base from the hundreds into the thousands requires both tech and talent. Today's guest discusses how she's done both in order to serve more than 3,000 advice-only clients over the past three years.

Lori Atwood is the founder of Fearless Finance. In this episode, she shares why she built her own internal planning software platform to meet the needs of her ideal target clients, how her "hub-and-spoke" advisor structure helps maintain culture and consistency across her firm, and how she spends 18% of her revenue on client acquisition yet ends up with a per-client acquisition cost that's lower than the industry average. Lori also discusses how prospects (who sometimes use AI tools to answer personal finance questions) often come to her for "confirmation, not information" on their financial situations and how she's found it gratifying to be the first call her (largely working-age) clients make when they face an unexpected financial contingency and to be able to provide them with meaningful solutions.