Ep.540 ~ The Story of LinkedIn with the Co-Founder Konstantin Guericke

Listeners, welcome to the show! Today, have a pioneer from the early days of social networking and one of the co-founders of LinkedIn on the podcast! We are going to get behind the mind and the story of how the world’s largest online business network got its start!

He co-founded LinkedIn with Reid Hoffman, Allen Blue, Jean-Luc Vaillant and Eric Ly, and his name is Konstantin Guericke.  LinkedIn went public in 2011 for $4 billion and was purchased by Microsoft in 2016 for $26 billion. 

Recognizing the potential of the Internet with its vast networking possibilities, Konstantin and his future co-founder Reid Hoffman developed the idea for LinkedIn.

Konstantin led the company’s marketing to profitability. For the first few years, he focused on positioning/branding, viral marketing, user engagement emails and media relations. Later, he also managed LinkedIn Groups, international expansion and the corporate sales team.

In May of 2003, LinkedIn was officially released. They had 81,000 users by the end of that year, over ½ a million by their 12-month mark and 4.5 million users at the end of their second year. 

We’re going to dive into LinkedIn’s story with Konstatin and how he has been making an impact in the entrepreneurial world since he left LinkedIn. 

 

3:16 Intro 5:08 Where Konstantin Guericke Started 8:41 How LinkedIn Began 12:14 What Conceived The Idea Of LinkedIn 14:08 What Made LinkedIn Successful 16:19 The Concept Of LinkedIn 20:26 LinkedIn Worked 21:42 The Growth Of LinkedIn 24:26 What Was The Hardest Lesson In The Early Days Of LinkedIn 29:00 How Konstantin Projects The Future Of LinkedIn 32:26 The Orignal Founders 32:51 What’s The Most Exciting Thing About LinkedIn 37:26 What’s Still Missing In Social Networking Apps 40:31 Niche In Social Platforms 42:11 What Konstantin Did After LinkedIn 44:38 Current Projects 47:31 Effectiveness Vs Efficiency 49:29 Breaking Down Changes 52:21 The Importance Of Creating A System 54:45 Outro

 

Contact Info:

https://www.linkedin.com/in/konstantin/

 

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