Ep.549 ~ He Took Amazon to the Next Level Then Started a Multi-Billion Dollar Company ~ David Selinger

Welcome to The Business Method’s series of interviewing 100 people that have built companies worth $1 Billion or more and our guest today falls perfectly into that category. He actually turned down Jeff Bezos, the founder of Amazon multiple times to spearhead the Research & Design arm of Amazon’s data-mining and personalization team. He finally folded to Bezos, later saying it was the best decision he ever made. After working with Bezos he went on to launch the $5 Billion real estate brokerage, Redfin. He then launched RichRelevance, a company that offers personalized shopping experiences for large retail brands, and recently started Deep Sentinel, an AI-based home security service. His name is Dave Selinger and he is joining us on the podcast today!

01:02 Intro

02:09 Micro-High Performance Episodes

02:51 Events and Trips For Entrepreneurs

04:15 Guest Introduction

05:15 Bulletproof Coffee

09:01 Jeff Bezos Seeking Dave for The R&D team of Amazon

11:29 What Drove Amazon to hire Dave?

15:35 The Co-Invention of Amazon Advertising

19:21 The Launch of Redfin

19:19 Openness to Data

28:27 The Most Dangerous Thing in a Business

31:49 Big Founder Disagreement