EP 57: Multiplication Mindset: How Responsive Fundraisers Build Movements with Becky Endicott & Jonathan McCoy

In this special episode of The Responsive Lab, John and Becky, co-founders of We Are For Good, talk movement-building from the stage at the Responsive Nonprofit Summit 2025.

 

John and Becky share their deeply practical framework for moving from donor acquisition to donor multiplication by centering believers, fueling joy, and letting go of control. Through stories from Komen, charity:water, the Michael J. Fox Foundation, and their own early experiences in healthcare philanthropy, they make the case that responsive fundraising isn’t just a strategy, it’s a belief system.

 

You’ll walk away with:

• The 8 steps to multiply your mission through community
• A shift from passive donors to active builders
• Practical ways to foster shared ownership and belonging
• A reminder that joy is a powerful multiplier

 

🔗 Learn more at https://www.weareforgood.com/

 

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist