EP 74: How to Build a Capital Campaign Around Real Donor Conversations with Meg George

In this episode of The Responsive Lab, Carly & Scott sit down with Meg George, Co-Founder and President at George Philanthropy Group. Meg has spent her career in major gifts and now consults with nonprofits on campaign preparation and principal gift strategies.

Her core belief? Campaign planning is a practice, not a moment. The organizations that raise the most money are always in some phase of a campaign.

You'll hear about:

• Why "comprehensive campaign" is a better term than "capital campaign"
• What strong campaign preparation looks like before you go public
• How to create a feedback loop during a feasibility study
• The role AI can play in campaigns without replacing relationships
• Why qualifying donors is the number one differentiator between campaigns that succeed and those that stall
• The one skill every fundraiser should sharpen right now

Links from the episode:

• Connect with Meg on LinkedIn: https://www.linkedin.com/in/meg-george-b19752165/
• Learn more about George Philanthropy Group: https://www.georgephilanthropy.com/
• Visit Meg's personal site: https://www.megtgeorge.com/
• Get Meg's book, What's Philanthropy to Philomena?: https://www.megtgeorge.com/books