EP 99 How Better Than Booze Is Taking on the Beverage Giants With Drea Groeschel

This week’s episode is a total vibe! I’m sitting down with Drea Groeschel, the go-getter behind Better Than Booze, who’s making waves in the non-alcoholic beverage world. With years of experience in consumer product goods, Drea made the bold decision to break into the food and beverage industry, and wow, has she made her mark!

In this conversation, Drea shares the journey that took her from experiencing the foggy haze of alcohol to crafting a line of non-alcoholic drinks that have now won 36 awards! From experimenting in her kitchen to landing her beverages on the menu at the Grand Ole Opry, her story is a classic David vs Goliath tale that inspires.

We explore the challenges she faced in launching a brand from scratch and the big wins that have validated her hard work—like beating out global competitors to snag a major “best in class” award in Vegas. Drea also talks about why she’s so passionate about creating high-quality non-alcoholic options and how Better Than Booze empowers people to enjoy the moments that matter most.

Whether you’re curious about the non-alcoholic movement or love a good success story, you’ll be in awe of Drea’s drive, creativity, and refusal to settle for less than amazing. Tune in to hear more!

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