EP84 Using AI to prepare for crisis, with Clearline Crisis

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Most companies don’t fail a crisis because they lack smart people. They fail because the “plan” is a dusty document, the spokesperson is untested, and the first real coordination happens at 11:30 on a Sunday night. We sit down with Mitch Cohen, founder of ClearLine Crisis and a 25-year crisis communications veteran, to talk about what it takes to build real readiness before reputational risk turns into an enterprise-threatening event.

We get specific about AI in crisis management: where it genuinely helps and where it can create dangerous false certainty. Mitch explains how ClearLine tackles the problem with two guardrail layers, a crisis communications doctrine that drives better decisions and a language layer designed to avoid generic AI voice. From there, we walk through how scenario planning questionnaires generate editable crisis playbooks across dozens of crisis types, and how audio-based spokesperson training can pressure test key messages with increasingly aggressive questions.

Reach ClearLinecrisis at clearlinecrisis.com

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