Episode 1: Dana Snyder’s Guide to Expanding Your Monthly Donor Program

Welcome to Episode 1 of “The Responsive Lab,” the podcast where innovation and impact converge to transform the nonprofit world! In this episode, your co-hosts, Carly Berna and Stephen Boudreau, are joined by nonprofit fundraising expert Dana Snyder to talk about the dos and don'ts of achieving a healthy monthly donor program. Dana Snyder is the Host of Missions to Movements and Creator of the Monthly Giving Mastermind. She’s also the author of the upcoming book Monthly Giving Mastermind: How to build, grow, and sustain subscriptions for good. Dana dives into a discussion about her upcoming book and shares her 5 steps to successful monthly giving. Stay tuned at the end of the episode for a special giveaway offer! Visit virtuous.org/danasnyder to learn more! Other topics in this episode include: - The benefits of creating impactful landing pages - The use of technology and AI tools for fundraising - ‘Thank You’ pages as the underutilized tools in the nonprofit’s toolbox - Should you send receipts following monthly subscription sign ups? The realities behind the ‘abandoned cart’ dilemma Season One of The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.