About this episode
Fifi Box got her first break on the national stage as co-host of MMM's Shebang with Marty Sheargold and Byron Cooke. The show reached #1 around Australia in 2004. Her on-air chemistry with Marty is still recognised as one of the most potent combinations on FM.
Fifi moved to the Today Network in 2008, hosting a national weekend breakfast show before taking on national drive with Jules Lund in 2011. The show became one of the first truly social, multi-platform shows on radio.
Fifi now hosts Fifi, Fev and Byron on Fox in Melbourne.
'I just realised I've got to give this everything... You've got nothing to lose… I will give you everything I've got, because I know what it's like to fold people's clothing and do their ironing, and I didn't love that.'
Game Changers: Radio is a show dedicated to the radio industry. Get in touch with our host Craig Bruce on Twitter @cb_bruce and our producer Jay Mueller @bad_producer. Check out all of our episodes at www.radiogamechangers.com.
Game Changers: Radio - Insights and Lessons from the World's Best Radio Broadcasters and Programmers is available now from Amazon.
Game Changers: Radio is produced by Bad Producer Productions.
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