Episode 124: Commission Modeling vs. One-Size Fits All

Using a consistent commission rate and trying to force it into every deal is a poor practice that will cost brokers and auctioneers some of the opportunities they hope to win.  In this episode we are joined by Jimmie Dean Coffey, as we discuss different strategies to educate yourself and your team of agents and auctioneers around pitching commission rates that align with the services being provided.  It will increase your listing capture rates and help to reinforce a sustainable commission rate for both the agents and the brokerage and/or auction company.  Enjoy the show.