Episode 142: Redefining Direct Marketing with Brian Kurtz

Brian Kurtz, founder of Titans of Marketing, makes a powerful argument why direct marketing is a profit center.  Direct Marketing is not limited only to traditional mail campaigns. It can be used for all forms of advertising that invokes a direct response. Brian argues that every marketing effort you make must be track-able and therefore you can determine what marketing is bringing in more profits and what marketing is not.