Episode 2: Turning Fans into Donors: Making the Nonprofit Connection

Welcome to the Responsive Lab, your new favorite podcast where innovation and impact collide to transform the nonprofit world! In this episode, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, bring in special guest, Justin McCord of RKD Group. Justin is an industry-leading marketer, with more than a decade of guiding commercial and nonprofit organizations to success. Tying in Justin’s background in the sports industry, Carly and Stephen highlight the value exchange that comes from watching your favorite sports team, and akin that to the feeling one gets when donating to nonprofits, showcasing not only their similarities, but practical implications when driving nonprofit success. Together, they discuss the pressurized state of the fundraising industry and how tension is at an all-time high among nonprofits today. They’ll dive into the effects this has on company vs. donor expectations, and how nonprofits can translate the same passion that people may have for sports into their nonprofit donor experience. Additional topics include: -Technology as a vehicle for success, not the end-all answer -The evolution of the digital market from the pre-Covid era to present day -The top-down and bottom-up tensions in nonprofit organizations that lead to the pressurized nonprofit market, and how to work through that pressure in order to re-engage nonprofit passion. Season One of The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.