Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel
About this episode
What you don’t know about YouTube is hurting you.
Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG.
He’s been running ads and geeking out on YouTube organic growth since 2012.
He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses both regularly. Justin is a sharp dude with a wealth of YouTube knowledge.
Here’s what we dive into in this episode:
- Misconceptions about YouTube holding you back from growth.
- How to capture top-performing YouTube ads to learn from - for FREE!
- What’s changing on YouTube, including some of our favorite targeting options?
- Why Google’s first-party data and AI is second to none.
- Some YouTube SEO tips you probably haven’t thought of.
- Do you need a 2nd YouTube channel?
- Video Discovery ads - what are they and how to make them work for you?
- Plus more!
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