Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. 

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Show Notes: 

(00:00) Introduction 

(07:54) Vertical Video for Sponsored Brand Video

(15:43) Amazon’s Facebook Integration 

(19:27) Prime Video Ads and Sponsored TV

(31:33) Amazon Marketing Cloud (AMC) 

(39:22) AI’s Role In Amazon Advertising 

(42:15) The Importance of Your Feedback

(43:46) Outro 

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Links: 

• Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ 

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Connect With Brett: 

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
• YouTube: https://www.youtube.com/@omgcommerce 
• Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 

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Other episodes you might enjoy: 

• Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

• Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

• Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

• Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

• Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next