Episode 48: The 5 Social Media Posts You Need to Master

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh unpack proven strategies for harnessing social media to elevate business visibility and drive meaningful engagement. Opening with a light-hearted reflection on the pleasures and challenges of winter, they set a warm, inviting tone before delving into the art of building an impactful online presence. Jemimah stresses the value of posting with purpose, outlining a clear framework of five key content types—expert insights, CRM or sales-focused posts, personal updates, testimonials, and aspirational messages—designed to strengthen audience trust and connection. Ben shares practical examples of how weaving in personal stories and customer testimonials can deepen engagement. Together, they highlight the importance of consistency and authenticity in social media marketing, urging businesses to adopt a structured, intentional approach for sustainable long-term success.

Key Takeaways: 

• It’s crucial to use social media platforms strategically, focusing on consistency and relevance to effectively engage with audiences.
• Businesses should incorporate expert posts, CRM/sales posts, personal posts, testimonials, and inspirational content to create a balanced and comprehensive social media strategy.
• Regularly share personal stories and testimonials to build a deeper connection and trust with the audience.
• Construct posts that remain relevant over time, such as educational and inspirational content, to maintain consistent engagement.
• The importance of a regular posting schedule using in-platform scheduling tools like Meta to avoid penalties associated with third-party platforms

Time Stamps: 

0:00 Intro

1:44 5 Different Post for Social Media

2:03 Use Social Media Intentionally

2:56 Expert Posts

4:15 CRM or Sales Posts

5:30 Sales Posts

6:21 Personal Posts

8:11 Social Proof

11:30 Aspirational and Inspirational Posts

13:22 Evergreen Posts

15:04 When To Start Building These Habits

17:24 Recap

17:39 Weekly Takeaway

18:57 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.