Episode 524: Liron Kayvan: How to Make Fitness Goals Stick And The Top Fitness Trends This Year

Every January starts with big fitness intentions, and it usually ends the same way, routines quietly fall apart once motivation wears off. The real issue is well known: building habits around feelings and calendar dates instead of non-negotiable standards. In this Fitness Friday episode, we break down the New Year fitness cycle with Liron Kayvan and talk about how to approach it in a way that actually sticks. We get into why walking is the most underrated habit in fitness, how non-negotiables put discipline on autopilot, and what truly separates people who stay consistent from those who fall off every January. Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years. What We Discuss: (00:00) Why New Year goals fall apart by mid-January (02:48) The New Year reset cycle and why starting dates don’t create consistency (05:52) How too much daily decision-making sabotages long-term habits (09:18) What it actually means to build non-negotiables (14:46) Interval walking explained and why it’s trending for 2026 (20:02) Recovery as a top fitness trend and what’s driving the surge (24:37) Cold plunges, saunas, and why sleep is the most underappreciated recovery tool (30:51) Training early and why prioritization matters more than motivation Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20. Find more from Jen:  Website: https://jennifercohen.com Instagram: http://instagram.com/therealjencohen   Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Liron Kayvan: Website: http://beyondfitnessla.com  Instagram: http://instagram.com/beyondfitnessla