Episode 58- Season Two Recap

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests.  Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors.  You won’t want to miss it!

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

In order of reference in this episode:

01:23--Episode 36 and 37 I spoke with Alex Woodrich of Why Do Birds about their Hyundai Pavilion project for the 2018 Winter Olympics in South Korea.

02:56--Episode 38 and 39 I spoke with Jonathan Wolff who created the iconic Seinfeld theme.

04:37--Episode 40 and 41 was a great conversation with Vijay Iyer of AMP Sound Branding about the important question: does your music fit your brand or does your brand fit your music?

06:36--Episode 42 and 43 was with Roger Sho Gehrmann of Pandora Studio Resonate.  We discussed the importance of streaming advertising and how it is a separate medium from TV and should be treated accordingly.

09:04--Episode 48 and 49 was with Noelle Silver from HackerU.  We discussed that the AI we create can only be as knowledgeable and diverse as its teacher.  Diversity in the workforce is not only essential, it's beneficial to our company.

10:56--Episode 50 and 51 was a deep dive into Amazon Alexa with former Chief Evangelist Dave Isbitski where he talked about….all the things.

13:48--Episode 52 and 53 were exploring directional sound with Joe Pompei of Holosonics.  Through his technology, public advertising could be revolutionized.

16:12--Episode 56 and 57 was a walk through of some great work that sound agency Sixième Son has put together over the years with some great insight on the future of sonic branding.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at [email protected]. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.