Episode 77: Brat Memes & Policy Dreams: Kamala Harris’ Gen Z Marketing Strategy

In this episode of Feminist Minute, host Duru and guest Defne dive into Kamala Harris' evolving strategy to win over Gen Z voters ahead of the 2024 U.S. presidential election. We explore how Harris has made waves on TikTok with viral memes like "brat summer" and coconut trends, drawing millions of views and reshaping her online persona. But while Gen Z loves the relatable content, they crave more than just catchy memes—they demand clear policies and authentic engagement on issues like climate change, student debt, and foreign policy. As Harris steps up her game, we ask: Will her campaign evolve beyond the buzz to capture Gen Z’s vote? Join us as we dissect the dynamics of political marketing for a new generation.