Episode 8: The Giving Experience Research Study with OneCause

In this episode of The Responsive Lab, your co-host, Carly Berna, is joined by fellow Virtuous colleague, Scott Holthaus, for a special audio-only edition featuring Virtuous partner, OneCause. Included in the conversation are OneCause’s CMO, Karrie Wozniak, and Director of Corporate Communications, Sarah Sebastian. Together, Karrie and Sarah share details from the 5th edition of OneCause’s Giving Experience Research Study—a report that highlights the latest social giving trends in the nonprofit sector. This crucial report offers actionable insights to help organizations build deeper, lasting connections with their donors. Offering key finding from this report, Karrie and Sarah will also share: - The meaning of ‘social donor’ and ‘social giving’ - How nonprofits can use technology to build trust, ease, and connection with their donors - Effective strategies on how organizations can attract younger, more diverse donors - How nonprofits can best use the data from the report to make an impact on their organization Download the Giving Experience Research Study now at: https://www.onecause.com/ebook/giving-experience-study-fifth-edition/ Season One of The Responsive Lab is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.