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societyculture
Episode 80: Driving Change: Yaël Meier's Journey in Shaping Gen Z's Automotive Future
About this Episode
In this episode of Feminist Minutes, host Duru is joined by Defne to
discuss the remarkable story of Yaël Meier, the 24-year-old entrepreneur behind Zeam, a
Swiss consultancy that's helping major German automakers like Porsche, Mercedes-Benz, and Volkswagen connect with Generation Z. We'll explore how Yaël's insights are reshaping marketing strategies, breaking down traditional barriers, and addressing the gender gap in the automotive industry. From her work in advising these legacy brands on recruiting Gen Z talent to her efforts in creating more opportunities for young women, Yaël is proving that fresh perspectives can drive real change. Tune in to learn how she's helping legacy car manufacturers navigate a new generation of buyers and leaders. Let's discuss it in a matter of minutes.
discuss the remarkable story of Yaël Meier, the 24-year-old entrepreneur behind Zeam, a
Swiss consultancy that's helping major German automakers like Porsche, Mercedes-Benz, and Volkswagen connect with Generation Z. We'll explore how Yaël's insights are reshaping marketing strategies, breaking down traditional barriers, and addressing the gender gap in the automotive industry. From her work in advising these legacy brands on recruiting Gen Z talent to her efforts in creating more opportunities for young women, Yaël is proving that fresh perspectives can drive real change. Tune in to learn how she's helping legacy car manufacturers navigate a new generation of buyers and leaders. Let's discuss it in a matter of minutes.
No transcript available for this episode.
