Eric Schwartzman on the Myth of Organic SEO

In this Marketing Over Coffee:
In this episode learn about Negative SEO, Entity Poisioning, PR vs. The Algorithm, and more!

Direct Link to File

Brought to you by our sponsor: Miro

Previous Interview on The Digital Pivot - Secrets of Online Marketing

Get the White Paper: Defend Your Reputation

After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics

18 months on the wild side

Link to Eric's report on Negative SEO

Denial of indexing attacks, and entity poisioning

9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast

Exploring the implications of negative SEO

The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now!

Topical entity poisioning attacks

So is the algorithm all they really say it is?

Technical SEO as Gray Hat

Determining entities

PR to Wikipedia to entity relevancy

PR is cheaper than constantly adapting the algorithm and crawling the entire internet

The most common self inflicted negative SEO problems

Join John and Chris on threads, or on LinkedIn: Chris and John

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.