Erik Deckers on The Owned Media Doctrine

In this Marketing Over Coffee:
In this episode author Erik Deckers talks about his book The Owned Media Doctrine!

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What's meant by Owned, Paid, Earned

Optimizing Emai for Mobile, Social for Mobile

Budgeting and Staffing

Frameworks vs Campaigns

Risk and the Social Media threat matrix

Executing on the Newsroom Approach

Understanding Audience burn

Boatload of Metrics

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