European space chief: Speak to inspire and make big change happen

Josef Aschbacher's role as Director General for the European Space Agency (ESA) requires mobilizing support for visionary innovations that often take decades to build. He shared the strategies he's learned while at ESA to talk about technical marvels in a clear way, without jargon, to earn buy-in for big ideas and connect with a range of stakeholders from policy makers to children. These methods for sparking inspiration, trust and excitement can be critical to any leader making long-term change a reality. He also discussed the $350-billion-dollar (and growing) space economy, sharing how a range of initiatives and shifts can foster new businesses and help ensure space will continue to strengthen economies and protect the environment for years to come.

Transcript: European space chief on speaking to inspire - and making big change possible

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