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Financial traps, the middle class people fall into,
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including me at one point.
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Here's a number that should get your attention.
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Most people earn more today
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and are not any closer to financial freedom
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than they were 10 years ago.
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That's not bad luck, that's design.
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So in this episode, I'm breaking down
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the exact financial traps that keep smart,
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hardworking people just like you stuck in the middle
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and showing you what actually moves the needle
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towards freedom, all right?
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This is building your money machine
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where we help you master your money.
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Eliminate financial stress so you can live a life of choice
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because earning more, that doesn't make it free.
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A money machine does.
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And I'm your host, Mel Abraham,
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and after 30 plus years as a CPA and entrepreneur,
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a money mentor and someone who's walked the path
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to financial freedom, screwed it up a few times
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and got back on the path.
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I see what works, I see what doesn't.
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And it's not about bigger numbers,
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it's about bigger choices.
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So if you're ready, let's do this.
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All right, let me start off with a truth bomb.
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And it's one that you've heard repeatedly from me.
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More income doesn't make you free.
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A money machine does.
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Getting your money to work harder for you
1:10
than you did for it is the key to having freedom.
1:15
It's the way that you can separate your earnings
1:17
from the efforts to earn it, okay?
1:19
Because high income without having a machine behind it,
1:22
a system behind it, that's just a shinier leash.
1:25
And the fact of the money is that
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if your money stops working for you,
1:31
when you stop working, then you're not free.
1:34
You're rented, you're tied down.
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All right, so let's pull the curtain back
1:38
on the things that are actually eating away,
1:40
the traps that are eating away at your financial freedom
1:43
or your journey to financial freedom.
1:45
And I think trap number one is this,
1:46
income comfort versus wealth progress.
1:51
If raises made people wealthy,
1:53
most six figure earners would already be free,
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And here's why, you get a raise, you feel good,
2:01
you worked hard, you earned it, gold star,
2:04
adulting badges unlocked, I get it, okay?
2:08
So naturally, you upgrade.
2:10
Nice replace, better car, phone plan gets fancier,
2:15
eating out goes from special occasion to,
2:18
it's Tuesday, let's just do it, okay?
2:20
Nothing feels reckless all of a sudden.
2:22
But watch what quietly happens underneath, okay?
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Say you get a $10,000 raise.
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After taxes, maybe $6,500 actually lands in your account.
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Now the leaks begin, okay?
2:35
Car, you upgrade the car for $250 a month.
2:41
The rent, your rent gets buffed $200 a month.
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That's $2,400 a year.
2:47
Lifestyle stuff that you just want to kind of add on,
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that's $100 a month.
2:51
So that's $1,200 a year.
2:53
So all of a sudden $6,600 in upgrades
2:57
that just poof gone.
2:59
And it doesn't seem like it's a lot
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and it's little pieces.
3:02
But when you add them up, the whole raise is gone.
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Nothing's invested, nothing's saved.
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You're not building freedom, it just got soaked up.
3:10
It just got absorbed.
3:12
So now you're living at a higher cost with the exact same stress
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and here's the line.
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Lifestyle creep doesn't make you richer.
3:23
It just makes your stress more expensive.
3:27
See, freedom doesn't come from income.
3:29
Freedom lives in the gap between what you earn
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and what you keep, the margin, if you will.
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And if that gap never grows, if that margin never grows,
3:40
neither does your life, that's the key.
3:42
So here, one of the things I want you to do
3:45
is to make sure that you make investing a priority.
3:48
If you get a raise, use the 5050 rule.
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I say take half of that raise
3:53
and put it towards your financial future.
3:55
Take the other half and do some other life things with it.
3:58
Okay, I'd like you to push more towards your future,
4:01
but at least put 50% towards your future.
4:05
Now, all of a sudden, you'll get some lifestyle improvements
4:08
and updates and upgrades.
4:09
So you're celebrating and you're enjoying it.
4:11
But at the same time, you're putting more towards your future.
4:15
All right, trap number two.
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Delegating your financial life to sales people.
4:20
Oh, this one hurts because it looks like advice
4:24
when it's actually sales.
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See, most middle class families unknowingly outsource
4:30
their financial future to people who get paid
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when they sell something, okay?
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Listen to that again.
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They get paid when they sell something.
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Mortgage brokers, car dealers, insurance agents,
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even banks, not evil,
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but it's structural.
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See, they all have one primary objective
4:50
and it's not your best interest.
4:53
Their primary objective is close the transaction, okay?
4:57
It's not your freedom.
4:58
It's not your cash flow.
5:00
It's not your future self-sipping coffee on a Tuesday morning
5:04
because your money machine is paying the bills for you.
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Let's talk about housing.
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Because this one is one that you don't even see coming.
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The bank says, hey, you qualify for $500,000.
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But here's what you hear.
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I can afford $500,000.
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That's the challenge.
5:23
See, they approved you based on ratios
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that assume no lifestyle, no emergencies,
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no investing priorities.
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They calculate the mortgage, they ignore repairs,
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insurance increases, property taxes, furniture, life.
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They don't think about that.
5:39
Same thing with cars.
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But it allows you to take on more debt
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because you qualify, but can you afford it?
5:47
And is it a smart thing to do
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and is it part of the strategic financial plan you're on?
5:52
See, even the dealers when you go into cars,
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We can get you into this for only $120 per month.
5:59
See, they never mentioned the total interest
6:02
or the loan resets or the opportunity costs
6:06
or the insurance to ensure the car.
6:08
This is a great way to start to understand things.
6:12
Always look for the bias, okay?
6:15
What don't they say when it comes down to it
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is that their commission is front loaded.
6:21
Your growth is back loaded.
6:23
When they put you into a policy or something
6:26
or even a mortgage, they're getting all
6:29
of their interest, all their compensation up front,
6:31
you're getting all the benefit down the road, okay?
6:36
If someone gets paid when you spend more,
6:40
they're not an advisor, they're a vendor.
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Just put them in the right category.
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I'm not saying not to do it.
6:46
I'm just saying to be really clear
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of what their bias is and what's going on
6:50
and how this is done.
6:51
Because if they profit from the size of your decision
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that don't expect them to minimize your decision,
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they're not gonna represent your future.
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They represent their quota.
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That's not a money machine.
7:05
That's a mirage, okay?
7:07
So I think that we need to understand
7:10
some of the things that are going on
7:12
and a lot of times we just kinda go along for the right.
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I got taken by a lot of these kinds of situations.
7:19
I got more to come, but before we get there,
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let me just talk about something else
7:23
because if this already hit close to home,
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I wanna give you something practical right now.
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As many of us don't know how much our lifestyle
7:32
is costing us and if we do know what it is costing us today,
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we don't know what the cost might be in the future
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and how big of a financial money machine we need to create.
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So I have something called the lifestyle cost calculate.
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It's totally free, free to get.
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We'll hook it up here, melabraham.com,
7:51
for a slash lifestyle.
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It'll help you see what your life actually costs now
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Not guess is not vibes, but numbers, okay?
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Now things will change in the future,
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but it's going to give you some clarity that you maybe
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don't have because clarity beats hustle
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every day of the week, all right?
8:09
All right, let's go to trap number three, lifestyle creep.
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This is something, you hear people talk about this all the time,
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but this one is the one that steals wealth quietly
8:19
while you're busy living your life.
8:21
Lifestyle creep isn't just spending more.
8:24
It's resetting your definition of normalist,
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something called the hedonic treadmill.
8:29
We normalize a level of lifestyle
8:31
and we don't wanna go back and I get that, that's totally fine.
8:35
The question is, is your lifestyle built
8:38
on your own values, your own vision
8:40
and what you want for your life was built by comparison,
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by social media, by media, by expectations of others
8:46
to get status, to get attention.
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Any of those things, that's a problem.
8:51
See, the first upgrade feels earned.
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The second upgrade feels justified.
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Then the third though, what happens is that it feels required.
9:01
I got more, I gotta have a bigger life.
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Soon your old lifestyle feels completely unacceptable.
9:07
Fixed expenses start to rise, flexibility ends up disappearing
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and when you have high fixed expenses, that's a problem.
9:15
Whether it's in a business or individually, okay?
9:18
So let me put some math on this for a moment.
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If lifestyle creep eats just $400 a month
9:24
that could have been invested, $400 a month
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at 8% over 30 years will literally turn into over $600,000.
9:34
That's not coffee money.
9:36
That's retirement choices.
9:38
That's building freedom.
9:40
That's time with people you love.
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Lifestyle creep doesn't steal money.
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It steals your options.
9:47
And I'm not saying to not expand your lifestyle.
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I'm saying to be deliberate, intentional, conscious aware
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and make sure it's in alignment with your values,
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with your vision, with your goals, not someone else's.
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This is why when I'm working with people in the money
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machine blueprint or my clients and my students
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or in the book, we first align to figure out
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what's the life you want and build the money machine
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to make that a reality.
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All right, trap number four.
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Payment thinking and the minimum payment illusion.
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If you shop based on monthly payments, you've already lost a game.
10:24
See, most middle class, they shop based on the payments.
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Can I afford that monthly payment?
10:30
Wealth builders, they shop based on the total cost
10:37
And now we're starting to see what these car dealers are doing.
10:41
Seven year loan, six and a half percent.
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First off, a seven year loan on a vehicle is ridiculous, okay?
10:49
So don't get me started on that.
10:51
But that's what they're doing.
10:52
Why are they doing it?
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So they can get the monthly payment down enough
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that it looks easier for you.
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But we don't get into what it's going to cost you.
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See the monthly payment at that point feels friendly.
11:05
But the total paid over $56,000.
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So you just paid $11,000 in interest for transportation.
11:14
But here's the challenge.
11:15
Most people trade it in before it's ever paid off.
11:18
And they restart the clock.
11:20
And most of the time, they're negative equity
11:25
because of how quickly cars depreciate
11:28
and because they've extended out the payments so long,
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they didn't pay down the loan enough
11:33
and they're rolling it into another vehicle.
11:35
That's not ownership.
11:37
That's renting your life with leather seats and nice tires, okay?
11:42
And then you think about it in credit cards.
11:44
Carry a $5,000 balance at an 18% rate, okay?
11:49
And just make the minimum payments.
11:51
That $5,000 purchase becomes $11,000 over time
11:55
because minimum payments are not designed
11:57
to help you escape debt.
11:59
They're designed to keep you politely stuck in it.
12:02
You think you're managing the debt.
12:04
The bank thinks you're a subscription.
12:08
That's the bottom line, all right?
12:11
Trap number five, maximizing your house, okay?
12:15
This goes back to what I started with.
12:17
The bank approved you for some maximum amount,
12:21
but not the optimal amount.
12:23
See, banks are approved based on just ratios
12:25
on what you can pay, but not what you should pay.
12:29
So people buy the biggest house
12:33
that are approved for in many cases.
12:34
But if the mortgage is eating half your income,
12:38
reality's gonna show up pretty quickly.
12:40
You got taxes, you got insurance, you got maintenance,
12:42
you got repairs, you got something that's unplanned.
12:45
All of a sudden, vacations disappear, investing stops.
12:48
You're not putting anything into a 401k.
12:52
Some appliance broke, the plumbing goes bad.
12:55
And you're all of a sudden, DEFCON one, okay?
12:58
But here's the real cost.
12:59
You can't change jobs.
13:01
You can't take risks.
13:04
You don't own the house.
13:06
The house owns your choices.
13:08
That's not for you.
13:09
When you're looking to buy a house, the first thing's first,
13:12
make sure that if you're gonna buy a house,
13:15
you can be in it for long term.
13:17
Minimum seven years, seven to 10 years
13:20
is where you wanna be, okay?
13:22
Second, your housing expenses should never exceed
13:27
30 to 35% of your income.
13:30
When I say housing expenses, mortgage, interest,
13:34
taxes, insurance, all of it.
13:37
And when you get into a house, at the beginning,
13:40
I get it, you may not have enough of a down payment.
13:42
Minimum 5% down, I like to push to 20%.
13:46
If it's a first home purchase,
13:47
you're probably gonna start with 5%.
13:49
But the bottom line is this, buy it smart
13:52
and then build up from there.
13:54
Otherwise, you're gonna be feeling choked.
13:57
You'll be house rich, cash poor, struggling to create a life.
14:02
That's not freedom, that's survival in a suit.
14:06
Trapped number six, fake optimization products.
14:10
Okay, now what does this mean?
14:11
It's any product that promises everything
14:15
usually delivers very little.
14:17
Here's how this is.
14:21
When all of a sudden you buy something
14:24
that is meant to serve multiple purposes,
14:27
the best example of this is insurance
14:31
with investing at the same time.
14:33
So whole life insurance indexed universal life.
14:36
And I can see it, I'm gonna get the insurance agents out there,
14:40
the sales people that are gonna come after me for this.
14:45
Those are good tools for some people, very few people.
14:49
But when you start to wrap multiple solutions
14:54
into one product, typically they don't do any of them well.
14:58
Okay, I'll never wrap investing in insurance policies.
15:03
You know, the only one that wins
15:05
is the insurance company and the agent
15:07
that's getting the huge commission on it.
15:10
Okay, so what I want you to start to think about
15:14
is what are these things that people are getting paid?
15:17
How are they getting paid?
15:18
Don't be afraid to ask the question
15:20
how they're getting paid.
15:21
And when they, something's put in front of you
15:22
that seems to solve multiple problems at one time
15:25
and it feels like this is like amazing.
15:31
I want you to break it apart and see,
15:33
are they doing all pieces of that well?
15:35
Or are they doing it well enough
15:38
that they're getting away with it, okay?
15:40
How long the same lines is this idea of convenience, okay?
15:45
One stop miracles, all that stuff is a problem.
15:49
So what ends up happening is that you're putting money
15:53
into these products that promise a whole lot, okay?
15:59
Optimization and all that stuff.
16:02
And yet you get slow growth, you get limited liquidity,
16:06
you get blended objectives, you have conflicts of interest
16:10
and it just doesn't work.
16:12
Think about these whole life policies
16:13
that they're trying to tell you about.
16:15
Oh, well, don't worry, you can get it your money.
16:17
You can borrow your own money back.
16:20
But here's the thing.
16:21
One, they'll usually keep the cash value, okay?
16:25
And two, it takes a while
16:27
for you to have any cash value to borrow against it, okay?
16:31
I literally listened to someone
16:33
who put $12,000 into a policy
16:36
and the cash value was $32.10.
16:41
Where did the rest go?
16:43
Someone else's pocket and they're gonna keep doing that
16:46
for years until the cash value starts to go up
16:49
but by that time they're $50,000 into a policy.
16:52
Hybrid products don't make sense in 99% of the cases.
16:58
You're better off, especially in whole life insurance,
17:02
to get term life invests somewhere else, okay?
17:06
Same output, widely different outcomes, okay?
17:10
So any product that is trying to do two, three,
17:13
or four jobs at the same time usually does them poorly
17:19
but their marketing and their marketing speak
17:23
is really clever and really smart and sounds great,
17:30
And when it does, back away,
17:32
find someone that has no bias
17:34
that can give you the straight talk around it.
17:37
And if you can't reach out to me, okay?
17:39
Get you something that works,
17:42
solves the immediate problem you have
17:44
and builds the wealth that you need, you need a system.
17:47
All right, trap number seven, this is the convenience bleed.
17:51
This one doesn't feel expensive until you start adding it up, okay?
17:56
The money doesn't disappear in big chunks on this one.
17:59
It leaks out in tiny ones.
18:01
Think deliveries, think subscriptions,
18:05
think premium upgrades, express shipping.
18:09
Think about door dash fees, okay?
18:12
Lord knows I'm looking at some of these door dash fees
18:16
and you would buy the same food for $20
18:20
but when they tack on the fees and everything on it,
18:23
you're spending almost twice that amount.
18:27
And so the cost of convenience is eroding our financial future
18:33
if we're not careful with it.
18:35
And so when you start to look at subscriptions,
18:37
delivery fees and all the fees
18:39
that are just kind of underneath it
18:41
meant to start to take it apart, not to be cheap
18:44
but to be smart to be aware.
18:46
And look, do we use door dash?
18:50
Do we do it all the time?
18:52
No, we'd probably do it once a week.
18:54
But at the same time, we're aware of the fees.
18:58
Can we afford them?
18:59
Yes, do I want to pay them?
19:01
Because I don't think they'd go anywhere.
19:04
So a lot of times we'd rather actually just go out, okay?
19:08
But think about it because all of a sudden,
19:12
$5,000 a year in convenience can become
19:15
hundreds of thousands of years
19:18
over your lifetime in investing and building a money machine.
19:21
See, you're not paying for that convenience once.
19:26
You're subscribing to it forever
19:28
because that money's gone and it's not working for you.
19:31
And that leads me to trap number eight,
19:33
performing success.
19:35
Here's what I mean by this.
19:37
Many people go broke trying to look successful,
19:41
buying based on friends, social media, appearances,
19:46
trying to buy status, trying to look good,
19:48
trying to keep up with the Joneses.
19:49
The Joneses are freaking broke, okay?
19:51
Instead of buying things based on a plan,
19:55
instead of having a strategy of plan
19:57
and a process through that,
20:00
that when you start to buy things based on temptation,
20:04
based on status, based on what it would look like,
20:08
based on the external measures of it
20:11
versus the internal fulfillment of it.
20:15
Man, ask yourself this.
20:17
Would I still buy this if nobody is watching?
20:20
If the answer's no,
20:21
then it should be no no matter what, okay?
20:24
Because here's the deal.
20:26
All those people that you think are watching you,
20:29
they're too busy financing their own image.
20:31
They're not watching you.
20:33
The appearance of success
20:34
without the actuality of success costs, all right?
20:39
Trapped number nine, emergency optimism.
20:43
Emergencies you can't plan for
20:45
because that's the very nature of emergencies.
20:48
They're not rare, they're guaranteed.
20:50
They're part of life, okay?
20:52
And it could be anything from something like a car repair
20:56
to something crazy like my cancer.
20:59
It could be an ER visit, a dental crown, a crack tooth.
21:02
It could be a pet surgery.
21:06
When you think about emergencies, especially medical,
21:09
60% of bankruptcies are because of medical expenses.
21:14
And yet you'll hear people say,
21:16
well, cash is trash.
21:17
You shouldn't have any cash on you
21:18
because you're losing purchasing power.
21:20
The purpose of having liquidity
21:22
and an emergency fund and a peace of mind fund
21:25
is not to build wealth is to protect the wealth.
21:27
And so without savings, without having that cash
21:30
and I yield savings account,
21:32
every surprise becomes debt.
21:34
Every surprise becomes a burden to,
21:37
it starts to sink the ship.
21:39
An emergency fund is not boring.
21:40
It's your financial oxygen.
21:43
It's the thing that's gonna get you to survive
21:45
when all of a sudden something unplanned happens.
21:49
60% of people do not have enough in the bank
21:53
to cover themselves for an unplanned $1,000 expense.
21:57
That is a train wreck waiting to happen.
22:00
I don't want that for you.
22:02
Trap number 10, retail therapy and brand identity.
22:05
This is another big one.
22:06
Shopping isn't fixing your stress.
22:11
Stress by dopamine.
22:14
Guilt, then repeat.
22:17
And then you add to it brand identity.
22:19
Oh, I gotta have these brands.
22:21
Now you're paying for logos and stores.
22:24
You're not treating yourself.
22:26
You're meditating with merchandise.
22:28
That's not self-care.
22:29
That's debt with better packaging.
22:31
This is the thing that starts to drive us
22:34
because we're doing it for outside
22:36
because we think that it's gonna make us different.
22:40
The fact of the matter is that marketing,
22:42
they market to us like crazy
22:44
and they give us identity figures.
22:47
I want to be just like that.
22:48
I want to drive that kind of car
22:50
because look at the success.
22:52
Now it's totally fine if you can afford it.
22:54
If it's part of the plan,
22:55
it's not if it's gonna bury you.
22:58
Trap 11 is delaying investing.
23:02
Okay, this is what a lot of people do.
23:04
Waiting doesn't delay wealth.
23:07
You start investing at 30 and invest $500 a month
23:11
or you start at 40 with the same $500, okay?
23:16
The person who started at 30 is gonna have over $1 million.
23:18
The person who started just 10 years later,
23:21
the same amount will have about half.
23:24
Same effort, half the result.
23:27
That's the power of competitors.
23:28
I'm not gonna spend a lot of time on this.
23:30
I need you in the game.
23:31
If you want to win the wealth game,
23:33
you have to be on the field playing.
23:34
I don't care if it's $5, $10, $50, $100, $500.
23:39
I need you on the field winning the game
23:42
and I need you on the field now, okay?
23:44
Because your wealth, the acceleration of your wealth
23:48
only responds to time, all right?
23:51
Leads me to the last trap
23:53
and that is side hustle, the side hustle band-aid.
23:57
You can't hustle your way out of back, bad habits, okay?
24:00
Most of your wealth building is based on behaviors.
24:03
Side hustles are not bad,
24:05
but if you're using them to avoid fixing a spending problem,
24:09
cutting $500 in expenses pays you forever.
24:13
Earning $500 requires your constant effort.
24:16
So don't use your side hustles
24:18
to alleviate bad spending habits.
24:21
Use them to build wealth.
24:23
You don't need another job, you need the system.
24:26
You can't out earn broken behavior, all right?
24:30
So listen, the thing that runs things, middle class,
24:34
it's not the income.
24:35
It's a behavior problem and patterns that can be changed.
24:39
Real freedom comes from intentional gaps
24:41
and ownership thinking and automating, investing
24:44
and values based spending and building a money machine.
24:48
Change the pattern, everything changes.
24:51
Because earning more doesn't make you free.
24:53
The money machine does.
24:54
It's time to build the dog on machine.
24:56
It's time to do this and avoid the traps
24:59
that are set up for us
25:01
because we live in a system of marketing.
25:03
We still live in a system of comparison, all right?
25:07
Let's not fall for it, all right?
25:09
I hope that this helps.
25:10
I hope that you get a chance to look at this
25:12
to a different set of eyes.
25:14
And that, tell me, let me know.
25:17
DM me, send me a comment,
25:18
which one of these traps have you fallen into?
25:20
Okay, because I know I've fallen into many of them, all right?
25:24
I'd love to hear from you.
25:25
I'd love to have the conversations with you all.
25:27
And if you haven't done so already,
25:28
do me a favor and subscribe.
25:30
And while you're there, give me a thumbs up.
25:32
It makes you too happy
25:34
and it certainly warms my heart.
25:36
All right, until I get a chance to see you
25:38
on the road to your financial freedom
25:41
or while I'm out there speaking, as I always say,
25:45
always, always strive to live a life that holds you.
25:48
See you in the next one.
25:50
Thank you for listening to the Affluent Entrepreneurship.
25:52
With me, your host, Mel Averham.
25:54
If you want to achieve financial liberation,
25:57
to create an affluent lifestyle, join me
25:59
in the Affluent Entrepreneur Facebook group now
26:02
at my goingambellatram.com or slash group.
26:05
And I'll see you there.
26:11
And that's it for this episode of Building Your Money Machine
26:15
where we help you learn how to master your money,
26:17
eliminate financial stress and live a life choice.
26:20
If you found this valuable or helpful to you,
26:23
here's what I'd love for you to do.
26:24
If you do me a favor, go to Apple Podcasts
26:28
or wherever you're listening to this podcast
26:30
and rate and review the show.
26:33
It helps us tremendously to keep us at the top of the list
26:36
so we can continue to get this information
26:38
and this message out to people
26:40
because I truly believe that financial freedom's your birthright.
26:43
And I want to help each and everyone in the planet.