Exiting a Marketing-Tech Startup for $20MM with Bob Gilbreath

This week on The Exit: Bob remembers the very first time he logged into AOL and thinking “I’ve got to be a part of this internet thing”. After Bob cut his professional teeth at Procter & Gamble, one of the world’s largest consumer goods companies, he jumped head first into the startup space. He joined a digital marketing agency and after 6 years, experienced his first exit. The agreement was a five year earn out with 10% of the purchase price up front, something he would not recommend. When it came to his second exit from Ahalogy, a marketing-tech startup, he was prepared. After just 6 months of negotiations, Bob exited Ahalogy for an upfront payment of $20MM, with an earn out of up to $30MM after 18 months. Listen to learn more about being prepared for an exit and how to speed up negotiations. Bob Gilbreath is currently Co-Founder and CEO of Hearty, where they give Access to a community of top-tier engineers vetted by their in-house tech team. This allows them to truly match engineers to the right hiring partners. Bob is a Founder with two strategic exits, and he is currently working on the third. Bob is the author of The Next Evolution of Marketing, amongst other works and information that you can explore through the links below. LinkedIn: https://www.linkedin.com/in/bobgilbreath/ Bob’s Substack, with focus on tips for startup success: https://behearty.substack.com/ His company: https://www.hearty.xyz/ For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/