Exploring Virtual Worlds With Ashley McCollum of Roblox

On this week’s episode of “Gen C,” we’re joined by Ashley McCollum, head of immersive media solutions at Roblox as they roll out their immersive media platform and to discuss their creator network. Roblox has worked with a number of brands to bring immersive brand experiences into the space, from meditation with Alo Yoga to the Gucci Garden exhibit. Ashley shares her perspective on how activating in the metaverse can bring value to brands, how they are building a new ad platform and how their five million strong creator network is monetizing on the platform. Links mentioned from the podcast:  Louis Vuitton To Release $39,000 Physical-Backed NFTs Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games SEC Sues Coinbase on Unregistered Securities Exchange Allegations Ashley’s Twitter, Roblox Twitter, Roblox Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsor: Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc. - PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto. - WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer! - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.