Facet CEO Anders Jones on the biggest heist in finance, how advisors really sell permission, and the great boomer wealth transfer
About this episode
Anders Jones is the CEO and co-founder of Facet, a fintech company built to bring high-quality, flat-fee financial advice to an underserved market: the mass affluent. Facet has raised over $250M and manages more than $7B. Anders has seen the real finances of tens of thousands of households.
In this episode of Summation, Anders and Auren discuss:
- why the percentage-of-assets fee is the greatest heist in finance
- the retention data showing people stick 3x longer when you help them act, not just advise
- the horizontal wealth transfer to spouses that nobody is planning for
- why most companies should never raise venture capital
You can find Auren Hoffman on X at @auren and Anders Jones on LinkedIn
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