FIFA’s Billion-Dollar Venture Sparks Backlash | Adelaide News

FIFA’s president Gianni Infantino is pushing a bold $20 billion plan to spin off a new company, FIFA Forward Enterprise, to manage global tournaments and raise $4 billion for development — with private investors like Joshua Kushner’s Thrive Eternal in the mix. While FIFA insists it’ll retain full control, UEFA has blasted the move, calling football sacred and not for sale — warning that governance decisions shouldn’t be made by institutions. The plan, which could flood federations with more funding, remains murky on how money will flow — especially with the 2030 World Cup’s multi-country hosting. This isn’t Infantino’s first rodeo with private deals — a failed 2020 Japanese-Saudi-backed proposal came before — and his cozy ties with Saudi Arabia, set to host 2034, only deepen suspicions. With his re-election secured by tournament profits, Infantino may lead the new venture — though FIFA denies naming a CEO, insiders say he’ll be at the helm if it passes.

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