First Look: 2025 BFCM Numbers Are In

Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.

The Retail Super Bowl Delivered, Again

Key takeaways:

• Black Friday generated $43B globally with 837M transactions across Adyen's platform
• US contactless payments jumped 23% YOY and mobile wallet usage doubled to 30%
• Denmark saw a 6.1X increase in transaction volume on Black Friday, and Spain 4.5X—Black Friday is officially a global phenomenon
• Peak shopping hit at 1 pm in-store and noon online (digestion first, deals second)
• 46% of US consumers abandon checkout without their preferred payment method

Associated Links:

• Check out Adyen’s BFCM data here
• See our full recap of BFCM results
• Check out Future Commerce on YouTube
• Check out Future Commerce Plus for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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