FL 190 – We help Corey re-brand his auto detailing membership and gain traction

"What can I even do online? I don't have any special skills, I'm a nobody." Does this sound familiar? If you told us 5 years ago that we'd be making thousands of dollars online, we probably wouldn't have believed you. Because when we started out, we didn't know what we were exceptionally good at either! We didn't know how to sell a product online. We didn't even know if anyone would buy anything from us. We were just normal school teachers from Kentucky! How could we possibly create something no one else had already done? See, that's the thing! Even though there's already a seemingly endless river of content online, we took action and focused on what we can do. Ask yourself, "What can I create right now?" You don't have to be the leading expert in something to start, build and grow your own online business. The way you present things will be slightly different from everyone else's because YOU are unique and whatever you create will be a reflection of how you perceive the world. You don't need to have the perfect idea to change the world because there's nothing perfect online -- everything is open for improvement. You don't have to reinvent the wheel, because it's all about being resourceful! We've noticed that people won't always have the resources to succeed, but whatever they lack in that department, they make up for by being resourceful. Resourcefulness is the ability to find quick and clever ways to overcome difficulties. It opens us to opportunities that wouldn't have been available to us had we relied on just having all the necessary resources. It keeps us on our toes and allows us to think outside the box. As entrepreneurs, you will find this skill to be particularly useful since most complex problems often require such "outside the box" thinking. Speaking of "outside the box," our guest this week is someone who took initiative and was resourceful enough to find success in his auto detailing business. We have Corey Doohan on the show and this is his story… Corey Doohan was born and raised on a dairy farm in Wisconsin. He received a scholarship to go to Oklahoma, where he met his wife and got a degree in business. But y'all know the struggle that comes to every graduate. "What on earth am I going to do next?" Corey didn't know what he was going to do to earn a living post-graduation but soon realized that he might as well start somewhere. "What could he do?" Well, he knew how to detail cars! And that's exactly how he started to work in the auto detailing business. After years of hard work, expanding his expertise and growing his clientele, he was able to open his own auto detailing shop. He goes on to run this business for 5 solid years before selling it in December 2017, when they had to move to Minnesota with their 4-month-old son to be closer to their family. Corey now works as an internet sales manager for Camping World. But this isn't where his story ends. New baby, new State, new house and a new career? This just gets Corey even more fired up to find a better way to provide for his family AND be able to spend time with them. He takes his first steps in his online business journey by starting his website, autodetailcourse.com, and a blog, detaillikeapro.com. Several courses and blog posts later, he realizes that it's not gaining as much traction as he expected and goes on to call the cavalry for help. (Clue: We are the cavalry!) What do you do when you've got content created and no one's paying it any attention? In this episode, we'll dive deep into how you can target your audience using keyword-rich content and why it's important to speak the right language when you're marketing your brand. Tune in and find out how we help Corey take his online business idea to the next level.   [Tweet ""A lot of us don't have enough time and money, but if we're resourceful we can make things work.