FL278 - Flip Your Life LIVE 2019 On Sale Now!

In today's episode, we discuss one decision you can make that will help you achieve incredible success in 2019.

FULL TRANSCRIPT

Jocelyn Sams: Hey y'all. On today's podcast we'll discuss one decision you can make that will help you achieve incredible success in 2019.

Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right, let's get started.

Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. We've got a special edition for you guys this week. A lot of people ask us, "What's the secret to your success? What's the one big thing you guys did, or have done, or continue to do to move the needle and achieve all of the things you've done online?"

Shane Sams: And while there are a lot of things that we could point to, one of the biggest catalysts for us both in the beginning and still to this day for achieving online success for being able to make enough money online to quit our jobs and build this life that we dreamed up a few years ago is attending live events.

Jocelyn Sams: Live events have definitely always been a huge catalyst for us just throughout the journey. Even at the beginning when we were really scared to death to go to one because it is a big investment in both time and money. But going to them, putting ourselves out there and deciding to do it has been huge for us many, many times over the years.

Shane Sams: In fact, if we had not started going to live events, I'm not even sure one that we would be here right now doing Flipped Lifestyle. But two, that our business even would have made it. You know, after we quit our job back in September 2013, things went pretty good for the first few months.

Shane Sams: But then as the spring hit, and our niche kind of dried up a little bit, our revenue dropped dramatically. We had achieved a huge amount of success in the fall of 2013 and we had created kind of an emergency fund in case the business didn't work later.

Shane Sams: But after we quit our jobs, we were on our own, no paychecks. And all we had was the money that was coming in each month, and this little kind of nest egg that we had set aside and saved after our big August, this big launch that we had in case something went wrong. Well, things went wrong, dramatically wrong.

Shane Sams: Like, we were really were not making enough each month in February of like 2014 to really even pay the bills. And it looked like we were gonna need to dust off our resumes and go look for jobs again in the summer because revenue kept dropping.

Shane Sams: We didn't know what was wrong. We didn't know why our marketing wasn't working. We didn't know why our list had suddenly dried up. And we were all alone. It was just me and Jocelyn trying to figure this out. And it was a really, really scary period in our business.

Shane Sams: At that point I knew we needed some kind of help. But we didn't know where to reach out to. There was nobody around us that really got what we did. Nobody that we knew was doing anything online. And we were totally unconnected to the industry save for listening to podcasts and hearing about other people who were doing what we were trying to do.

Shane Sams: So one night I saw that Pat Flynn was going to have a live event in San Diego, California and it was gonna be in June. And there was only a very limited amount of spots to get into this event. But it was gonna be really, really strategic, really tactical.

Shane Sams: It was gonna be other entrepreneurs flying in from all over the country. And there were gonna be experts there with Pat. And they were gonna talk about your business and teach you strategies to kind of take your business to the next level.

Shane Sams: And I knew this had to be the next step for us. This had to be what we could do next was to go find someone that knew what in the world to do next, to show us what we were doing wrong so that we could take our business to the next level.

Shane Sams: The problem was, we already weren't covering expenses good enough. Our nest egg was kind of dipping down. And this was gonna be a really expensive trip. I mean, we were gonna have to fly across the country.

Shane Sams: We were gonna have to get a hotel. We were gonna have to pay for the event itself. And you know, it was gonna take time away. We were gonna have to find someone to watch our kids. But I knew this had to be what we did.

Shane Sams: So I took this to Jocelyn. And not for the first time in our relationship she looked at me like I was crazy.

Jocelyn Sams: Guys on paper this was not a good idea. So I look at it. I see how expensive it is. You know, we're gonna have to fly. We're going to have to stay in a hotel. We're going to have to eat meals there, and all these types of things.

Jocelyn Sams: And you know, we've never been to San Diego before so I want to see a couple of things. And if we're gonna go I maybe want to stay like one extra day and do a couple things.

Jocelyn Sams: So I was like, there's no way we can do this. Like, this cannot happen. And Shane's like, "Oh no, we're doing it."

Shane Sams: It was a blanket No. I mean it's one of those times where Jocelyn's like, "No. We're gonna have to figure something out. Maybe we can buy a course. Maybe we can do something." But I just really felt like we were at a brick wall. And we couldn't get to the next level alone.

Shane Sams: I knew there would be benefits for going to the event afterwards. We would meet more people. We could connect. Maybe we could form a mastermind. Maybe we could build relationships, other opportunities would open up. But the bad part was, if none of that happened, we would probably run out of money.

Jocelyn Sams: Yeah. So in the end I did what I do a lot of times. And I said, "You know what? This is crazy but you're driving me crazy trying to talk me into it. So let's do it. And if it is a complete disaster, it's going to be your fault."

Shane Sams: So we buy the ticket. We get the plane tickets. We get the hotel ready. And we go to San Diego, and we attend this event. And I have to say it was the opposite of a disaster. You know, anytime we think about doing something new, fears are gonna creep in, obstacles are gonna appear in our way. And we start telling ourself all these ghost stories about the worst possible things that can happen.

Shane Sams: But when you take action, when you put yourself out there, good things happen. When we went to this event, we got to meet Pat. We got to meet experts that helped us exactly where we were. We actually took advice that we learned at that live event, came back, took action, and implemented it.

Shane Sams: And we blew our business into a place that we didn't even know it could go to. We had a six figure month right after we came back from this event just on the stuff that we learned while we were there. We met some of our dearest friends in the industry that we still talk to, to this day.

Shane Sams: And we formed masterminds. And just so many good things came from this live event. It really was one of those catalyst points, a turning point in our business. And it really got us kind of hooked on going to other live events.

Shane Sams: We made it a point to start going to three or four live events every single year as a part of our growth, as a part of our development, as a part of our business to make sure we were always taking those next steps.

Shane Sams: And every single time that we have ever went to a live event, we've learned something or met someone, and came back and took action on that thing we learned, or on that relationship. And we've taken our life and our business to the next level.

Shane Sams: Live events affected our business in such a positive way, we knew when we started Flipped Lifestyle that eventually we would start having live events of our own because we wanted to give our listeners, we wanted to give you an opportunity to attend these live events. And we didn't like some of the things that were happening at the live events that we went to. We thought that we could do it better.

Jocelyn Sams: Over the years we've done a series of smaller events. We did one out in San Diego where we met with people and talked about their business there. We've done one in Tampa, Florida. And we also did one in Chicago not long ago.

Jocelyn Sams: But I had gone to another event of a friend of mine in late 2017. And this was sort of a larger scale event. And I started looking around, and I knew that this person had a similar sized audience. And I thought, you know what? If she put this many people in a room, we could probably do that too.

Jocelyn Sams: And I guess to that point, it had never really occurred to me to do that. And when I was there, and I saw the interaction of all the different people who were at that event, I was like, "Wow this is really cool. We need to do this. And we need to get our people together."

Shane Sams: When Jocelyn came back from this event she was really excited about doing a larger scale event. And as we talked about it, we realized that we could probably even improve on all of the live events that we had went to.

Shane Sams: We felt like some of the content wasn't actionable at some of these events. And we felt like some of them were more like cheerleading pep rallies than they were actually getting into the trenches with people and helping them make their dreams come true, move their business forward, and take their life to the next level.

Shane Sams: So on a whim we decided that we would do our own huge live event in Nashville, Tennessee. And before we had even signed contracts, before we had even paid any of the bills, we did what we usually do. We created an order form and we told you guys about it last year.

Jocelyn Sams: And we said, "Do you want this or not?"

Shane Sams: Prove it.

Jocelyn Sams: Yes.

Shane Sams: Buy it with your wallet. Get your wallet out and pay for it.

Jocelyn Sams: And people did.

Shane Sams: People did. We had over 100 tickets sold. People from 30 states, over five countries came to Nashville for Flip Your Life Live 2018. And it was one of the greatest experiences of our life. We had three days to spend together building our businesses, sharing moments, talking about our families. And really just building deep connections with all the people there.

Shane Sams: So many success stories happened from Flip Your Life LIVE 2018. We had people blow their businesses up from 100 members to 500 members. From zero emails to 400 or 500 emails on their list. To having no product to launching a product. We actually had people launch products during the event and make their first sales while we were sitting there in the room together.

Shane Sams: And it was a lot of work. It was a lot of effort behind the scenes to pull something like this off. You know, we had no idea how much goes on to put on a live event for 100, 200, 300 people. We had no idea how much it cost to do this.

Shane Sams: But when we saw all of these success stories happening, we knew we had done the right thing. We knew that we had to keep creating experiences like this for the people in our audience and in our community so that we could see these people keep succeeding in their online business.

Jocelyn Sams: Leading up to last year's event, there were times that we definitely looked at each other and said, "Okay this is not happening again next year."

Shane Sams: What have we gotten ourselves into?

Jocelyn Sams: It was stressful. We made zero dollars off ticket sales. We actually lost money last year. And we just kind of looked at each other and we were like, "This is a lot of work. Like, this is intense. Are we going to do this again next year?" And honestly, before the event we were kind of like, "I don't know. I don't know if this is gonna happen again."

Jocelyn Sams: But then after we got there, after we saw everybody, we saw the types of connections that were being made. We have talked to people on the podcast the past few weeks. I think just about everyone on the podcast has been someone who attended the live event.

Shane Sams: And had a success story from it.

Jocelyn Sams: And just seeing what these people have been able to do before the event, leading up to it, at the event, after the event, all of those things together, we just kind of looked at each other again and said, "You know what? We have to do this again. We can't not do this again." And like I said, it's not a money thing for us. We are not making money off this. Or very little if we do.

Shane Sams: We actually as we were starting to plan for Flip Your Life Live 2019, we really wanted to even lower the ticket price. We wanted to make it more accessible to more people because we know how much this has impacted dozens of peoples lives. And we want Flip Your Life Live to be the event that impacts your life. And impacts hundreds of other lives.

Shane Sams: So after many conversations, and many meetings with our live event team, we are proud to announce that Flip Your Life Live 2019 is happening again. And it will be in Lexington, Kentucky on September 19 through the 21st 2019. And we want you to be there.

Shane Sams: We have launched ticket sales. They are available right now at early bird pricing until March 1st. And we do have payment plans available so you can kind of put it on layaway guys. You can put some money down now, pay it off between now and the event. You don't have to come up with the entire amount all up front. But if you do it will save you a little money.

Shane Sams: And to get your ticket all you have to do is go to flippedlifestyle.com/live. That's, F-L-I-P-P-E-D lifestyle.com/L-I-V-E. Flippedlifestyle.com/live. And you can get your ticket to Flip Your Life Live 2019 before they sell out and before the price goes up.

Shane Sams: Now we have already announced this to the people who came here last year to Flip Your Life Live. And over half of them have already bought tickets to the event. So we are not going to have a lot of tickets available when you hear this podcast.

Shane Sams: This is a limited seating event. We kind of call this the Flipped Lifestyle family reunion. But we don't have room for everybody in the family, in the venue hall. So once tickets do sell out we are not gonna be able to add anymore.

Shane Sams: We have limited space for the event. So if you're planning on attending you really need to do it right now. You need to go get your ticket at flippedlifestyle.com/live as soon as you hear this podcast.

Shane Sams: Flip Your Life Live is a unique and amazing experience in this industry guys. You know, it's how we bring our members and podcast audience together each year to meet each other in real life, to meet us in real life.

Shane Sams: You know Jocelyn and I go down into the audience and we work with the people who are there. We answer questions after every single session to make sure that you get the exact information and training you need to take your business to the next level.

Jocelyn Sams: Guys we even have a photo booth. We will take a picture with you in the photo booth. We'll hold up a sign. You can make Shane say something crazy. You can make him wear a hat. I don't know.

Shane Sams: It's all recorded on video.

Jocelyn Sams: But it's really fun. We get down in there. We really participate with the audience. We have opportunities to learn not only in the information sessions, but we also do a night of working.

Jocelyn Sams: So it's like a working session where we get together at night. People go to tables. They get their laptops out. They get out some big Post Its or those big pieces of paper you stick on the wall. Whatever you want to write on. You get together. You hang out with people. We have snacks. It's an amazing event.

Shane Sams: It's not just sit and soak. It's not just preach and teach. It's interactive. It's working together to figure out exactly what you need to move your life forward. Last year we watched in the working session as masterminds formed.

Shane Sams: I can't tell you how many stories that we've got of people that send us emails saying, "I met these five ladies." Or, "I met these four or five men." Or, "We met these other couples and we still talk to each other every single day since the event. They've become some of our best friends in our mastermind. And these people have really rallied around us and helped us achieve all this success."

Shane Sams: We want you to go there. We want you to meet people. We want you to form masterminds so that you can not only get what you need there. But you can take it with you after the event.

Shane Sams: Another reason you really need to get your ticket right now is because Flip Your Life Live is not just a weekend event. It's not just three days on your calendar. It is a year long experience.

Shane Sams: One of the things that frustrated us about every other live event we had ever attended is after we bought our ticket, we felt like the event coordinators kind of just dropped us. Nobody told us what to do to prepare for the event. Nobody told us how to meet people or interact with other individuals who were actually going to the event.

Shane Sams: And that's something that we solved when we planned Flip Your Life Live. We do monthly trainings every single month, all year long leading to the event. We help you with prerequisite trainings. We tell you exactly what you need to take action on, what you need to finish before you come to the event so that you can get the most out of the event while you're there.

Jocelyn Sams: So in other words, that's means if you don't have a single thing done, and this is a question we get all the time. "Can I come if I don't have anything done yet." Of course you can. We want you to be there. The whole reason that we do this is to get you started, to kind of push that domino over so that you guys will start realizing that you can do this.

Jocelyn Sams: That's the reason that we do this event. That's why it's so important to us that people sign up. Like I said before, we are not really making money off this thing. We do this because we want to help you succeed.

Shane Sams: So if you don't even have an idea yet don't worry. I'm gonna train you how to get your idea ready before you come to Flip Your Life Live on these monthly trainings. If you don't have a product yet, we're gonna talk about that. We're gonna fix that. We're gonna start outlining that, and maybe even create that before you come to the event.

Shane Sams: Maybe you've not launched yet. We can help you launch your product before the event. We had people last year use the event as a motivator, as an anchor on their calendar, as their goal to say, "I'm getting this thing done before I show up so I at least have some data and I can talk to some people when I come."

Shane Sams: And heres the deal, these prerequisite trainings are starting now. You need to go get your tickets so you don't miss a single one of these trainings in the exclusive Flip Your Life Live private Facebook group.

Shane Sams: Make no mistake this is a beginner friendly event. We are gonna help you take action and move past that beginner stage, so that you're ready to take your steps into online business.

Shane Sams: Another big problem that we have with live events is, we just felt alone. We didn't know who was going. We didn't know anybody when we got there. It was really nerve wracking for us to just show up and see a bunch of strangers sitting in the room. So that was one problem we really needed to address with Flip Your Life Live.

Shane Sams: We do that with icebreaker sessions. Last year Jocelyn and I hosted multiple icebreaker sessions on Zoom, on a big conference call for all the people that were coming to the event. So what we did was, Jocelyn and I got on a Zoom call, everybody connected.

Shane Sams: You could see 50 or 60 people in the room each call. And you could see everybody's picture and everybody was laughing and having a good time. And Jocelyn and I went around the room and talked to every single person that showed up on an icebreaker call. And we introduced them.

Shane Sams: We said, "Hey what's your name? Where are you from?" We could ask them funny questions like, tell us your favorite job, or the worst job you ever had. And we all had an amazing time, laughed. And got to know each other before the event.

Shane Sams: Jocelyn and I also facilitated connecting people who we thought would be good to meet each other at the event. So this is not an event where you sign up and you show up, and you don't know anybody.

Shane Sams: You're gonna feel like you know people as soon as you walk in the room. You're gonna feel like you have relationships as soon as you get to Flip Your Life Live in Lexington, Kentucky. And it's gonna be an amazing, comfortable experience right when you walk in the door.

Shane Sams: Jocelyn and I last year as people were registering, we were like on the eighth floor looking down and nobody knew where we were so we could spy on people as they were signing up.

Shane Sams: And it was so awesome to watch people hug, people see each other and smile and go, "Hey Jim. Hey Sally." Or whatever your names were. And they started hugging and they had a good time. And you know, they were meeting and already talking before they even registered.

Shane Sams: I've been to so many events where I felt like a number in a line. And I didn't know anybody. And there was nobody helping me. But our event really felt like old friends seeing each other again. And that's what we do for Flip Your Life Live attendees.

Jocelyn Sams: You guys don't want to miss these icebreakers. They are a lot of fun. We did them usually on like Friday nights. We'd pour a glass of wine, and just sit down and just talk to everyone, get to know them. People have some crazy stories and you do not want to miss out on those. It's so funny. And you'll have a major case of FOMO if you don't show up at the icebreakers because we had that happen last year. People were like, "I can't believe I missed it."

Shane Sams: And they were so successful. And that was probably the highlight of the pre live event, events, was getting people connected together. And I've even added an additional icebreaker session to make sure that we get through everybody that's gonna come to the event, and everybody that wants to has a chance not only to talk to me and Jocelyn, but to get to know all of their other fellow attendees.

Shane Sams: Nobody else, there's no other live event in the industry that you can possibly attend guys that is going to prepare you with monthly trainings leading up to the event. Is gonna help you meet people before you even show up to the event. And not some nameless, faceless, Facebook group. I mean, actually connect you with people and help you meet us and them before you even get to the show.

Shane Sams: Another big problem we had with live events was a lot of the attendees there just weren't our people you know? A lot of events we went to they were just full of single millennials with not a care in the world, and no real responsibilities except keeping themselves alive every day.

Shane Sams: We went to some that were really stuffy and very business like. And everyone was really professional. We want to make sure that we're connecting you with like minded people. People that get you, get your life experience, get where you are so that you can build those real authentic relationships.

Shane Sams: When you attend Flip Your Life Live 2019, you're gonna be surrounded by people that understand you, people that are going through a lot of the same things that you're going through, real families.

Shane Sams: Maybe people that are working full time, people who really want this online thing to be their families future. People that have kids and understand real responsibilities and all of the things that we're juggling while we're trying to build a successful business.

Shane Sams: Our audience is really curated guys with a lot of people just like you. And they're all going to be at Flip Your Life Live.

Jocelyn Sams: And this event is for people at all stages of business. So we mentioned before that if you don't have a single thing done, this event is for you. If you are a seven, eight, nine figure business owner, this event is for you.

Jocelyn Sams: We will have people in the room at all different income levels, all different stages of business, and we're going to really make an effort this year to do a good job of like segmenting people.

Jocelyn Sams: So when we have our work sessions we're going to have beginner tables. We'll have intermediate tables. We'll have advanced tables. So there's going to be something for everyone at this event.

Jocelyn Sams: So I don't want you to think that because you're an advanced person, maybe you've been doing this for a few years, that this event is not for you because it is.

Shane Sams: And some of y'all out there think you're advanced but you're not. We had some people last year that were like, "You know, I think this event might be too beginner for me. I don't know if I'm gonna really come." And I like, "Well one, no it's not. This is gonna be an actionable audit of your business. And we're take massive action on your next steps while we're there."

Shane Sams: But then I said, "Well what do you thinks high level?" And they're like, "Well you know, I've got 50 members. I've launched my product." I'm like, "No, that's not advanced." And some people were like, "Well I've got 200. I've got 300 members." And we're like, "What about 500 or 1000? Let's get you to the next level."

Shane Sams: That's the whole point of Flip Your Life Live. We didn't want it to be cookie cutter content. This is exactly what happens. No. It's supposed to be like a checklist where you can look into a mirror through the entire event and say, "Is my marketing where it needs to be? Is my content where it needs to be? What's the next step for me in my marketing, in my content?"

Shane Sams: That's the kind of things we do at the event. We're not just rah rah. We're not just motivational speaking. We're really looking deep into where you are right now, and figuring out your next step.

Shane Sams: We had a Flip Your Life community member last year that was making around $4000 a month. And she was kind of stuck there. But she was "Not a beginner" right? Not an intermediate even. She was making money online. She was doing it full time. Had a decent membership base. Not bad.

Shane Sams: She signs up for the event. She learns something on one of our prerequisite trainings. We talked to her in the icebreaker session. She gets inspired. She takes action right before the event. And she blew her business from $4000 up to $17,000 a month. And now she's approaching $30,000 a month in her business.

Shane Sams: And if she had just blew this off as oh well these events they're just catering to the beginner, they're just gonna be a bunch of motivational speakers, she never would have had that aha moment. She never would have had that epiphany. She never would have been motivated and held accountable to take action.

Shane Sams: And she sent me a message just the other day and she said, "This is getting into I can't believe it money." Right? And that never would have happened if she had blew this event off and said, "This is just like the other events. This isn't for me. I'm not gonna go. I'm not gonna do it. It's all beginners." Blah, blah, blah.

Shane Sams: That's not true. It's designed to help you where you are. We have helped thousands of people guys. Everybody from I don't have an idea, to how do I become a millionaire. We've helped so many people.

Shane Sams: And we are really, really good at helping you figure out what you need to do next to go to the next level. And you need to be a part of this so you can have that same kind of aha moment that she did.

Jocelyn Sams: One of the things that I am really proud of from last year is that some of the top earners that were in that room, they have already purchased their tickets for this year. So that just goes to show you that those people are finding value in what we did last year.

Jocelyn Sams: And they can't wait to get here again this year because they know that what is going to happen at that event is going to continue to change their business. So don't let this opportunity pass you by. It is a really good event no matter what level you're at.

Shane Sams: As we've kind of slowly rolled this out to our audience, we allowed the people who came last year to go ahead and buy their tickets first. And then we rolled it out to parts of our email list who were already on the waiting list for this year's event. It was fun to watch those first people buy.

Shane Sams: One of the first people who bought was one of our more advanced members you would say. Her name is Jennifer. And she bought her ticket. I saw her come through as soon as the tickets were available.

Shane Sams: She came last year, had some massive growth in her business. We added 200 people to her membership after the event within a couple of months. And now she's just killing it. She's getting over 500 members. She's marching towards a thousand. She's already launched a new product. And right after she joined, I saw her name come through again.

Jocelyn Sams: And we're like, "Oh no we got a double payment."

Shane Sams: Double purchase.

Jocelyn Sams: How did we screw this up?

Shane Sams: She clicked the button twice. So I send her a message. I'm like, "Jennifer did you know you bought two tickets?" And she said, "Oh yeah I did. It was so awesome, I'm making my husband come this year. He's got nothing done. He's just starting out. But I'm making him go so that he can launch his own online business in 2019 with that event on his calendar to work toward."

Shane Sams: And then right after she joined, we got one of our most advanced people. She's forcing her husband to come who's never done anything. And then I see a guys name that I know. He's a guy I actually grew up with. His name is Fred. And I see a message.

Shane Sams: And right when I was going to send him a message I saw him post on Facebook, "I don't have anything. I have not even started. But I've been kicking around this dream for a year and a half. And I'm sick of hoping and wishing for something to change. I'm gonna make it happen. So I bought my ticket to Flip Your Life Live. I don't even know what's gonna happen next but I'm going. And I'm starting my online business."

Shane Sams: And he's been crushing it watching courses in the community. He was at our first prerequisite training. And man he's just been really killing it. So it's amazing to see the span of people who come to this event and how that they do and get out of it afterwards.

Shane Sams: If you're one of those people, go to flippedlifestyle.com/live as soon as you hear this. Pull over on the side of the road if you're in your car. If you're in the gym, get off the treadmill, go in the locker room and order your ticket. If you're at home go get your ticket so that they don't sell out before you have a chance to attend.

Jocelyn Sams: Okay, so at this point you may be asking some questions. So we're gonna try to address some of the questions that we've had so far in the next parts of this podcast. The first question that we want to talk about is why Lexington? So a lot of people want to know why aren't you doing this in Nashville again? Was it something that happened? Or what's going on?

Jocelyn Sams: So there are actually a few different reasons that we decided to do it in Lexington. First of all, you guys know that we are from Kentucky. We have an extreme fondness in our hearts for Kentucky. Shane and I met there in 1998 at the University Of Kentucky.

Shane Sams: Which is in Lexington, Kentucky.

Jocelyn Sams: Yes. It is so beautiful. If you've never been to Kentucky before, Lexington is just fantastic. You are going to love it. There are three airports nearby. There's the Lexington Airport with the code LEX. There's the Louisville, Kentucky airport which is about an hour away. It's code is SDF. And there is the Cincinnati Airport which is about 90 minutes away. And it's code is CVG.

Jocelyn Sams: So as you're looking for flights, kind of pricing things out, I would definitely recommend checking out those three different airports. Totally aside but there's also an app called HOPPER, H-O-P-P-E-R. And you can put those flights in. And based on historical flight data, it will compare the prices of booking it now. Or it will tell you to wait and book it later.

Shane Sams: So this is another good reason to get your ticket right away because if you go ahead and get your flights booked, it's gonna save you a ton of money doing it ahead of time than waiting until the last minute and seeing everybody going to the event and saying, "Man I wish I went. Okay I'm going." And getting your ticket and then you have to order a plane ticket at the last second.

Shane Sams: Also, Lexington, Kentucky is within driving distance I think of like 70% of the US population.

Jocelyn Sams: Yeah, like 2/3.

Shane Sams: Yeah you can get there within like 10 hours from anywhere. So if you're anywhere in one of the surrounding states, I think more states touch Kentucky than any other state. Like we're land locked or surrounded. But for all of you people who are around us you can just drive there.

Shane Sams: It's a really easy drive. I-75 runs right through Lexington, Kentucky. And it's just one of the most gorgeous cities you've ever seen guys. It feels like a small town. It's modern. It's new. There's so much going on around the city that it's just an incredible place to have an event.

Jocelyn Sams: The weather is pretty much perfect in Kentucky in September. There are tons of things to do outside the event. You can take a bourbon distillery tour. You can visit a horse farm. There's a shaker village nearby. There's a ton of shopping. That's one really good thing about Lexington.

Shane Sams: Lots of shopping.

Jocelyn Sams: There are stores everywhere. Very, very affluent area for the most part. It is just an incredible place to visit if you've never been there before. And pretty much everything is less expensive than it was in Nashville. And that includes the ticket prices for this year. That includes your hotel.

Shane Sams: Flights.

Jocelyn Sams: Things like parking. If you stay in the event hotel, which we highly recommend, I believe that the parking is free to park in the garage. So just all of those little things add up over time. And we really wanted it to be an affordable event for everyone. And we wanted people to be able to come to our home state and see where we really live.

Shane Sams: You know as we looked around the industry, to kind of compare our event to other events and see what the costs were for attending these events for people, we started seeing a trend of all of the major events in the industry their prices keep going up.

Shane Sams: I looked at Social Media Marketing World, almost all of their tickets were over a thousand dollars. Funnel Hacking Live which has become one of the biggest events in the online business industry over a thousand dollars. Some of their ticket packages were in the multiple thousands of dollars.

Shane Sams: Even the less expensive events they just were giving no value. Sometimes it was just to get into the conference hall for keynotes. You didn't even get to do the side events. And when we were meeting about Flip Your Life Live 2019, we said, "How can we bring the cost down a little bit? How can we help our members get there for less so that they can do more at and after the event?"

Shane Sams: And we're really proud to say that because we moved it to Lexington, Kentucky, because we did a lot of other things, we think we're gonna have a bigger and better experience. And we were able to actually get your costs down. We've lowered ticket prices over a hundred dollars this year.

Shane Sams: The hotel is less expensive than last year. And all of the other expenses that people had for coming to the event whether it was eating out with friends, or going to a local attraction, all of those were going to be a lot less expensive in Lexington.

Shane Sams: The city itself is just as easy to get to as Nashville. And it's going to be a unique experience that you cannot get anywhere else, any other trip that you take in the industry.

Shane Sams: All right. We've talked a lot about before the event. What we're gonna do leading up to the event. How this event becomes an anchor on your calendar to give you the accountability and motivation you need to succeed this year.

Shane Sams: But let's talk about what happens at the event, all right? Now we wanted this event to be really, really different than other events. So when we looked at other events what we noticed was, most of the other events in the industry they hire a bunch of "Keynote speakers, experts in their field."

Shane Sams: They get on stage. They give the same speech they give at every other event. And then they pitch you something at the end of almost every session right? Nobody went deep into what the topic was that was being covered. And we didn't want this to be that way.

Shane Sams: So we decided when we started Flip Your Life Live, that it would be us leading the sessions on stage. And we are going to do deep dive content sessions that really audit your business, audit your life, audit everything you're doing. And we help you identify what you need next.

Jocelyn Sams: And the best part about it is that if you go ahead and purchase your ticket now, you can actually influence that content. So we don't decide, we're going to do A, B, and C content. We ask our attendees, "Hey, what do you guys need help with?" And based on those responses, that's how we develop the content for the event. So as of right now, as of this recording in February, we don't even have the content 100% nailed down.

Shane Sams: We just have an outline basically set up and now we need you the attendee to tell us what you need. And we will look at the group, and we will pick the topics that we think will help everyone in that room succeed.

Shane Sams: Our event is also set up in a way where you can take action immediately on what you learn. We don't want you just filling up a notebook and going home with a bunch of great ideas. We want you to sit through a content session, be able to get your questions answered. And then take action.

Shane Sams: So that's exactly how we built every session of Flip Your Life Live. We come in, in 90 minute blocks. The first 30 minutes is content. Jocelyn and I go deep into a specific area of your business and we talk about it in our content session.

Shane Sams: Next we come off the stage, down into the crowd and we answer as many questions as we can get to in that 30 minute Q&A session. If you've got a question you'll be able to ask it at the event.

Shane Sams: And then after that, we break down into 30 minute masterminds so that you can take action on the answers you just got. You can take action on the content you just learned. You can open your computer.

Shane Sams: You can sit with your friends and family members in the Flip Your Life community. And you can actually do the thing. You don't have to wait until you get home. You do it right there in that session.

Shane Sams: Not only that, but Friday night we have a working session. Basically after dinner we open up the ballroom for everybody to come back in. We've got internet. We've got power cords ready to go. And we work into the late night on your business.

Shane Sams: Everybody comes in mastermind, sits down. We take all the stuff that we learned that day, all of the stuff that we couldn't quite get finished in the mastermind sessions. And we do it together, right there in that room.

Shane Sams: Last year we saw people launch products. We saw people start sales. We saw people fix sales pages. We saw people come up with new ideas for their business. And they implemented them and took action.

Shane Sams: One of the most hilarious stories that we saw last year was a member named Brenda. I was walking back to the room. It was almost midnight. And there was like five of us that had just shut down the place basically. And she came up to me with another member named Kathy. And she just was shaking her head. And I'm like, "What's going on?"

Shane Sams: And she goes, "Well I realized today during one of the content sessions that I was doing something wrong in my membership. And basically all my content was basically out there for free. And luckily my friend that I met at this event helped me figure it out. And they just rallied around me for the past two hours and helped me fix my entire website. So now I'm gonna be able to move forward and actually be able to sell this thing. And that was the reason I wasn't making any sales because people were finding it for free."

Shane Sams: So if she had never come to the event, and she had never went to the working session, and never had those people rallied around her, she may have never even figured out that there was a problem. But that came out of the working session.

Shane Sams: So Friday night the working session. And on Thursday we have this huge party for everybody at the event.

Jocelyn Sams: Yeah, so this year it's really exciting. It's going to be a dessert social. So we're going to have all kinds of different desserts on Thursday night. There will be a bar there. There may or may not be some live music. You never can tell. There's always surprises around every corner at our event. So we can't wait to just hang out with you there.

Jocelyn Sams: We will be there on Thursday night. We will be there on Friday night. And it's just really exciting. I mean I get so excited just even thinking about this because last year was so amazing and I just know this year is going to be even better. So you need to be in the room.

Shane Sams: It's going to be a three day working party basically from Thursday to Saturday night. And it's just gonna be so much fun. One of the highlights of my life last year was just being able to experience all the little things that happened at Flip Your Life Live.

Shane Sams: And I cannot wait to experience it again this year. We're gonna have more people at the event. And we've learned so many lessons from doing this once that we're really gonna take it to the next level the second time.

Shane Sams: All right, so we're gonna lightening round a few of these other frequently asked questions that we've been getting from the people who have already seen the ticket page for Flip Your Life Live 2019.

Shane Sams: One of the biggest questions that we've gotten so far is, "What if I came last year, should I come again?" And the answer is, emphatically, 100% Yes. One of the biggest problems that we saw going to all of these live events, and we've spent literally almost probably over $100,000 going to live events in our career so far.

Shane Sams: And one of the biggest things that we saw is we started hitting the circuit and seeing different people and different speakers, at different events is, we noticed that everywhere we went and saw the same speaker, they gave the same speech. And they gave the same pitch. So it wasn't really anything new that they were teaching on stage.

Shane Sams: And that's one thing that we said we will not do at our event. We are going to evaluate the content, tailor it to all the people who are coming based on what they ask for and they need. And this will be a completely different content experience from the stage of Flip Your Life Live.

Jocelyn Sams: And if for no other reason, come to experience Kentucky because it is amazing. We are going to be doing different food and beverage. And there will be different experiences than what we had last year.

Shane Sams: The theme will be a little bit different this year for sure.

Jocelyn Sams: And you just need to be there. It is going to be so fun. And I don't want you to miss out. So if you were there last year, get your ticket while you still have the opportunity.

Shane Sams: There will also be a lot of new people at the event that you can make more connections with. You can use the event like that family reunion and make deeper connections with the people that you met last year.

Shane Sams: And again if you want to be a person that's influencing the actual content of the event, and telling us what you need, you need to go ahead and get your ticket right now at, flippedlifestyle.com/live.

Shane Sams: Another big question that we've been getting in our email inbox lately is, can anyone come to this event? Or is it only for people who are in the Flip Your Life community?" Flip Your Life community members did get first dibs at the tickets okay? So some of them have already bought their tickets.

Shane Sams: But this is an open event for everybody. This is for everyone who listens to the Flipped Lifestyle podcast. Everyone who's a fan of Jocelyn and myself, and what we stand for. It's for anyone who wants to put an anchor on their calendar that they can strive toward to change their life and their families future.

Shane Sams: This is an open event. You don't have to be in the Flip Your Life community. It would be better if you were a member in the Flip Your Life community because you can go ahead and work in the forums. You can work through courses.

Shane Sams: And you can enhance all those prerequisite trainings that we do in the private Facebook group. But by no means do we force everyone to show their Flip Your Life membership card if there was such a thing.

Jocelyn Sams: There totally should be.

Shane Sams: There totally should be a Flip Your Life membership card. We need to send everybody one of those. But you don't have to be a member of the Flip Your Life community to attend this event. This event is for anybody who wants to start building, grow an online business, change their life, and change their families future.

Shane Sams: So even if you're not in the community, go get a ticket to Flip Your Life Live. If you are in the community, you really should be there to take that experience to the next level. And anyone who came last year you really need to be at this event. It's gonna be bigger. It's gonna be better. And it's gonna be even more tailored to the exact things you need.

Shane Sams: The next big question that we've been getting is, what's included with my ticket price? And what's not included? As soon as you order your ticket to Flip Your Life Live, you will be added to our exclusive, private Facebook community.

Shane Sams: That's where we talk to our attendees, where we poll them and ask them what they need. That's where we do all of our live trainings. And that's where we do our icebreaker sessions. So you really want to be in that group as soon as possible.

Shane Sams: There's already dozens and dozens of people in that community right now. And we really want you in there as soon as possible so you don't miss any of the extra stuff that you get for buying a ticket to Flip Your Life Live.

Shane Sams: Your ticket price also includes all of those monthly trainings. These are exclusive trainings that will only be available to Flip Your Life Live attendees. We do not take these courses down. We do not put them anywhere inside the community. They're only for Flip Your Life Live alumni.

Shane Sams: Your ticket price includes all the virtual meetups and icebreaker opportunities to connect with me and Jocelyn, and other attendees before the event.

Jocelyn Sams: Your ticket also includes your Thursday night entry into our party, our welcome reception that we are going to have. And there will be all kinds of Kentucky related desserts there. They are going to be super tasty so you don't want to miss out on that.

Shane Sams: Your ticket price includes all event sessions, all Q&A's, all mastermind sessions. It also includes lunch. We think it's really important that we all break bread and eat a good meal together. And we will have all day beverage service in the event for Friday and Saturday. That's gonna include soft drinks, water, coffee, things like that.

Jocelyn Sams: And if you take our VIP option, we have a very few VIP tickets still available.

Shane Sams: I think there's like two left.

Jocelyn Sams: If you are interested in that, you need to book it immediately. But if you have taken that offer we're gonna have a couple of surprises for you. And possibly some extra meals and things like that. We're still in the process of working all that out. And we will get those details finalized as soon as possible. But just know that if you buy VIP ticket, there may be even some more bonuses thrown into that.

Shane Sams: And there's also a general admission plus option for the tickets that will include recordings of every video session, and every Q&A at the event. Last year we sold those for about $500.

Shane Sams: But you can get a huge discount on the videos upfront if you order now. But that ticket option will go away before the event. So you want to grab that ticket now if you want to grab those video options too.

Shane Sams: So you might be asking, "Wow this is a huge deal. There's a lot of stuff included. How did you guys come up with the price?" Well it's really simple. We basically estimated the cost for a certain number of people that we want to attend the event guys, and we divided it by that number.

Shane Sams: We want this event to be as close as cost for you as possible to make sure that you can attend the event. We're not trying to make a huge profit off live events. For anyone who has ever hosted a live event, you know it is not a huge profitable exchange. This is our celebration for our community to get everyone together in the same room.

Shane Sams: So we've done our best not only to get that as close to cost as possible for you, but to lower the cost over last year. Early bird pricing right now is $100 cheaper than it was last year. And the payment plans are divided over more months and a little bit cheaper as well because of that. So if you really want to get in at a great price, now is the best time to do it.

Jocelyn Sams: And I want to speak just a little bit to the cost of the ticket because I know there's some people out there that are like, "Wow this is really expensive. You're telling me you're not making money off this?" We really don't because everything at a hotel is super expensive.

Jocelyn Sams: What you have to remember about hotels is there are a lot of benefits to having events there. But there are some drawbacks as well. And one of those is that every price that they give you, you have to also pay a service charge plus tax.

Shane Sams: And you have to buy everything from the hotel. We have food and beverage minimums that we have to meet. We have to pay multiple tens of thousands of dollars just to be in the building. We have room allotments that we have to fill.

Shane Sams: There's a lot of things going on in the back end to come to that exact price point. And we basically estimated the cost and divided it by the number of people that we think are gonna attend.

Jocelyn Sams: And it's crazy what all you have to pay for. I mean we have to pay for a stage to be built. We have to pay for music in the venues.

Shane Sams: Projectors.

Jocelyn Sams: We have to pay for lighting. Like all of these little things start adding up. And we just took what we did last year. We made some changes to it. And that's basically how we came up with the pricing for this year. And there's certainly ways that we can make it super cheap. But we don't want to do that. We want our attendees to have a particular type of experience.

Jocelyn Sams: And I think if you would talk to anyone from last year, they would say that it is well worth it considering all the time that we put in ahead of time. Everything that we do at the event. And things that happen after the event, just the relationships that they have I don't think you will talk to a single person from last year that said, "Oh it was way too expensive."

Shane Sams: Yeah everything Jocelyn and I do, we try to do it world class. And we try to do it better than anybody else. And I am proud to say that our event was the best event that I've ever been to for sure.

Shane Sams: And somehow this year we got it cheaper than the first live event that we ever went to when we went to San Diego. It's not even in the ballpark of what we paid for that. So we're really proud of this event. We're really excited about this event. And we really want you to be at the event.

Jocelyn Sams: Okay, now some of you guys are sitting here listening and you have already written us off because you went to the page, you saw the price, and you said to yourself, "Nope, can't do it. Can't afford it."

Shane Sams: I can't do that.

Jocelyn Sams: Guys that is a fixed mindset. We have been talking about this some on the podcast recently. That means that you say, "These are my circumstances. My circumstances cannot change. And I'm not going to this event for sure."

Jocelyn Sams: Okay, I want to talk to you right now. And I just want to say that if you've been listening to this podcast, maybe you've been listening for years. We've been doing this podcast I think for almost five years now.

Jocelyn Sams: Maybe you've been listening for five years. Maybe you've been listening for five months. Maybe this is your first episode, and you're still sitting at your nine to five. And you're wondering when things are gonna change. 2019 is your time.

Jocelyn Sams: What I want you to do, is I want you to do what you have to do to make this happen. I want you to stop making excuses. And I want you to make it happen. You can do this.

Jocelyn Sams: So I want to tell you a story from not too long ago of something that I did because I wanted to have my house decorated for Christmas. Shane said-

Shane Sams: We're being frugal. I don't want to pay someone to decorate a Christmas tree. I don't understand why we need to do that.

Jocelyn Sams: Because this kind of decorating that I was wanting done you know it's-

Shane Sams: It was a fancy tree.

Jocelyn Sams: It's not like 50 or 60 dollars okay? It's alot more expensive than that. And Shane said, "Absolutely not. We are not doing that this year."

Shane Sams: I just didn't see the value in decorating a fancy, tall Christmas tree.

Jocelyn Sams: However, I did. So what I did, I said, "You know what? If you are not going to say, okay let's do this, I'm going to find a way to make it happen."

Shane Sams: Because we like to agree when we spend money. Jocelyn and I we're very conservative, frugal people at times.

Jocelyn Sams: At times.

Shane Sams: Except for trips, when we go out of town. But other than that-

Jocelyn Sams: So I said, "You know what? I'm going to make this happen. I will show you. I will raise the money to make it happen." And he was like, "Okay whatever."

Shane Sams: What are you gonna do a Go Fund Me to have a Christmas tree? Like, what's gonna go on?

Jocelyn Sams: No. So I got into my closet. I started digging around into my kids closets. And I found enough stuff to sell on Facebook to make really more than enough money that I needed get my house decorated for Christmas.

Shane Sams: Hundreds of dollars. I don't know where she was pulling stuff out of to get this thing to happen. And I'll tell you what, when I walked in and saw this ... How tall is that tree?

Jocelyn Sams: Like nine feet.

Shane Sams: Nine feet tall. It looked like something out of a Macy's catalog or something. I was like, wow that was really worth doing that. That was pretty awesome. So she made it happen. And she just said, "I'll go do it." And I think back to the first live event that we went to.

Shane Sams: And when we signed up for the tickets we spent the money. And we looked at our bank account and we said, "What did we just do?" But we've got to make that back. We weren't getting a lot of sales online.

Shane Sams: Things weren't going as good as we'd hoped they were in the spring of that year. But when it warmed up a little bit ... We lived on this big hill in our old house. And it was like, what do you think, 50 yards, 50 feet? I don't even know how long it was.

Jocelyn Sams: Something like that.

Shane Sams: It was a long walk down to the bottom of that hill. And I remember one day we just started taking everything we had and putting it down at the bottom of our driveway and putting prices on it. And we had a yard sale to just sell everything that we truly didn't need.

Shane Sams: I mean we just purged our entire house to make back the money to pay for that live event. And it has paid us back in spades hundreds of times over because we took that risk and we made it happen.

Shane Sams: And we tell people this all the time in the community. Successful people don't say I can't do that. Successful people say, "How can I do that? Because if they did it, then it's possible. And if it's possible, that means its possible for me too."

Shane Sams: And that's what we're really telling you guys for this, make it possible. Find a way to make it happen. You can do this. It won't be easy. And it might take sacrifice but you can do it if you want to.

Jocelyn Sams: Look at that treadmill that's sitting there collecting dust, or collecting laundry. Can you sell it? What about that elliptical machine? Can you cancel cable for a few months to make this happen? It's not for us. It's for you. We want this to happen for you. We want you to be one of our success stories in 2020.

Jocelyn Sams: Don't let time keep slipping away. This is your opportunity. We do a lead up to the event. We hang out at the event. And you will come back so energized. We want this for you, not for us. We want it for you.

Shane Sams: Yeah if this was for us, we would just do virtual memberships and not show up live anywhere. Like I'm not saying that to be spiteful about it. I'm just saying, it's not about just making money, or growing the business, or doing X, Y, or Z. It's what can we do to make sure more people have the opportunity to find the freedom that we did through online business?

Shane Sams: And we think this is the biggest possible thing we can do. We have thousands and thousands of people that listen to the podcast. Hundreds, and hundreds of people in our community. But we can get 200 people or so in a room and really drop that nuclear bomb on their life and their business. And make things change. And that's what Flip Your Life Live 2019 is gonna be.

Shane Sams: So if you want to get your ticket right now, go to flippedlifestyle.com/live. That's, F-L-I-P-P-E-D lifestyle.com/live. And get one of the tickets. This is the lowest price it's gonna be all year.

Shane Sams: Ticket prices go up on March 1st. And the payment plan ticket options also increase because as we get closer to the event there's less months to divide the total by. So ticket prices are gonna go up. The payment plan prices are gonna go up. This is the best price you're gonna get.

Shane Sams: You can go out and start planning the trip. You can get that hotel room. The block filled last year as soon as the podcast came out. And we had to add a few more rooms. We're not gonna be adding a ton of rooms this time.

Shane Sams: So if you don't want the hotel to sell out on you, if you want to make sure you can get the best possible price on the ticket, on your flights, you need to get that right now. So go to flippedlifestyle.com/live and get your ticket.

Shane Sams: We cannot wait to work with you in the private Facebook group. We cannot wait to see you on one of our icebreaker sessions. And most importantly, we cannot wait to meet you in person, to hug you, to shake your hand, and see you at Flip Your Life Live 2019 in Lexington, Kentucky on September 19th through the 21st.

Jocelyn Sams: Okay guys, that is all the time that we have for today. We cannot wait to see your name on our guest list for Flip Your Life Live 2019. Remember, head over to flippedlifestyle.com/live to join us.

Jocelyn Sams: VIP tickets are almost sold out so run, run, run if you want one of those. And we are just waiting to see your name come across that general admission list. You've got this. We want you to be there. We want you to change your life forever.

Shane Sams: All right guys. That's all we've got for the podcast for today. Until next time, do whatever it takes. Get out there. Take action. Buy your ticket. Flip Your Life. We'll see you then.

Jocelyn Sams: Bye.

Links and resources mentioned on today's show:

• Flip Your Life LIVE 2019 Tickets & Registration Information
• Flip Your Life community

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