0:00
J4R in for Joanne Vrakis this week. She's taken a little bit of a spring break. She'll
0:06
be back next week. For now, you're stuck with me, folks. So over the next two days, glad
0:11
to be with you. Canadians are already stretched thin at the grocery store. We all know that.
0:16
The escalating conflict in Iran could make things worse, apparently, with oil prices climbing
0:22
and the street of hormones under threat. The ripple effects don't stop at the gas pump.
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The entire food supply chain runs on energy, and when fuels get expensive, so does everything
0:32
in your card, apparently. But I don't know nothing about this. It's the food professor
0:37
himself who's going to explain it. Sylvie Charlebois joins us this morning. Good morning, sir.
0:41
Hey, good morning, Jake. Thank you so much. So is the connection oil and the spike in energy
0:47
prices that's making its way to the grocery shelf? Oh, absolutely. So for every 25 percent
0:55
in oil, you're likely to see the grocer bill of a typical family of four in Canada increased
1:02
by $150 to $200 for the year. And oil is up 65 percent since January 7th. And so obviously,
1:13
if prices remain elevated, we're likely going to start seeing prices increase probably end
1:22
of April early, because there's a bit of a lag. Of course, it doesn't happen like right now.
1:28
But it is problematic. I mean, the barrel of oil is now over $90. That's a 35 percent increase
1:37
in one week. We haven't seen that since 1983. So yeah, it's pretty dramatic. And of course,
1:46
for a lot of farmers in Quebec, they're having a hard time getting fertilizers. And if you
1:51
haven't really forebought your fertilizer last year, you're likely going to pay 20, 30 percent more.
1:59
And I'm thinking specially about crop farmers in Quebec. They're the ones that are most
2:06
vulnerable. So even, let's say, the war suddenly stops. Peace happens. The straight-of-hermos
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opens again. Transport gets back to the normal. We're still going to feel the effects from it,
2:18
considering the lag, correct? Actually, no. I think we're still, we need to,
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prices would need to be remained elevated for at least, I'd say, four or five weeks.
2:31
And the straight would have to be close for about four or five weeks. But if it opens up again
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and things calm down within the next week or two, we should be okay. It's just, it's when contracts
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are renegotiated, when it comes to transportation and things like that. That's when we get into
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trouble. And of course, you have that ripple effect impacting the entire food supply chain.
2:54
And eventually it impacts the consumers. But don't forget, Jay, on April 1st, the industrial
3:01
carbon tax. Yes, it is still there. The consumer carbon tax was brought to zero last year.
3:07
But the industrial carbon tax is still there and it's increasing from $95 a metric done to $110
3:14
a metric done. So there's going to be a bit of a double whammy when it comes to energy costs affecting
3:21
the entire food supply chain. So yeah, I mean, you know, positive thinking that anything good is
3:28
going to happen. It seems like this conflict might be in for the long run. At the same time,
3:33
when these prices do start to spike, are there specific food categories, Canadians should expect to
3:40
feel this first? Yeah, you're going to hate me even more. Because me, I would say meat dairy,
3:48
because dairy products are pretty heavy. So I tend to cost more to move things around.
3:54
And I would say fruits and vegetables. We're still in March, March, April. We're importing a lot of
3:59
food from different parts of the world, including I'd say. So I would say that those are the
4:06
categories that are most vulnerable. But I'm not surprised to see the White House trying to
4:13
see how they can implement policies, interest policies to allow cargo ships to go through the
4:18
straight of Hormuz as soon as possible. Because they know, I mean, it's not good. And the White
4:24
House is very motivated to bring down the cost of energy because if he keeps energy costs high
4:31
in the US, well, guess who's going to become less popular, President Trump, and he doesn't want that,
4:38
especially in light of the fact that we have midterm, midterms in the fall.
4:43
Yeah, and this war has not helped out as popularity either. It seems most Americans seem to be
4:48
against it. You mentioned the supply chain. So I mean, it's at risk. I would guess Canadian imports.
4:58
It goes beyond just the energy costs, I assume. There's direct import as well.
5:03
Oh, absolutely. So, but energy is the big one. A lot of people have asked me,
5:08
are we going to go through the same thing as Ukraine four years ago? Not exactly. Ukraine was
5:12
about access to grains in general, and we saw wheat. A bushel, we went up to $13 US. When
5:20
typically you would see it at $5, $6, which is what it is right now. And 20% of all calories
5:27
consume on earth has something to do with wheat. So, the Ukrainian invasion was really terrible for
5:33
food inflation. This time around, it's all about the cost to move things around. The good news
5:40
is the gain dollar. The gain dollar has actually gone up, and that's going to help importers,
5:46
the buying power of importers. So they'll have more money to spend, and they'll be able to buy more
5:52
for less with a higher gain dollar because, well, our petrol dollar is still indeed a petrol dollar.
6:02
You mentioned that we'll start feeling the effects maybe in late April and into May.
6:08
You're talking about direct consumer effects at that point, when it's already passed on from
6:15
the retailer. So, in that time, what kind of advice can we give Canadians? Anything practical
6:23
people can do to protect their budget at this point, as the conflict drags on, which we see
6:28
as well. Well, I mean, consumers are pretty strategic now. It's already in place because of the
6:34
recent inflation. I mean, inflation is at 7.3% right now. People are approaching grocery shopping
6:44
very differently than, say, a couple of years ago. My only advice is just to continue to do what
6:50
you're doing. And I'll be shy to visit independent stores in Montreal and elsewhere because
6:57
smaller doesn't mean more expensive. And I've spoken to Joanne many times about this and
7:05
valuing independent grocers is very important because a lot of people think, well, if you go to a
7:10
big box store, you're going to save more, not necessarily. There's a lot of independence out there
7:15
in Montreal and in the region that offers really good deals. Great advice. So, the good news is,
7:21
Professor Charlotte, well, I'm not mad at you. I don't hate you. I may be a little mad at you
7:27
about the whole meat thing. Maybe that just about. I know. I know. But hey, listen, there's always some
7:33
deals somewhere out there. Just be careful. Sound advice. Thanks so much for your insight this morning.
7:41
Thank you, Jay. Have a good one. That was Professor Sylvie Charlotte. Coming up,
7:45
Christine Long joins us with our Weekend Review.
7:51
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