Franchise Revolution: Inside McDonald's Bold Strategy for Unprecedented Growth!

In today’s episode of Start With a Win, Adam interviews Brad Bogan, the U.S. Vice President of Strategic Franchising for McDonald's. They delve into McDonald's growth strategy, emphasizing Brad's focus on elevating staff development and owner operators' results through exceptional service and support. They explore the cultural value behind McDonald's franchisees, dispels misconceptions about the brand's growth, and reveals the company's commitment to franchise expansion, debunking the belief that McDonald's isn't open to new franchises. Brad offers valuable insights for entrepreneurs and franchisees in any industry. Listen to the end as the podcast concludes with Brad sharing key points for creating successful franchises and emphasizing the significance of QSCV.

Brad Bogan is the U.S. Vice President of Strategic Franchising for McDonald's and has been with the company for about five years. He is focused on elevating staff development and Owner/Operators’ results through extraordinary service and support. Brad strives to deliver critical resources and eliminate obstacles to success, so the System is at its BEST for their PEOPLE and CUSTOMERS. His experience at Deloitte, Walgreens, Pepsico, and KPMG paved the way for his success at McDonald's.

Brad has his B.S. from Northeastern University and his M.P.P from The University of Chicago

He has experience in Food & Bev, Operations, Franchising, Multi-Until Retail, Consulting, Supply Chain, Global, Assignments, Manufacturing, Union/Non-union, and ISO Quality Assurance. Brad is a Leader, Coach, Mentor, Advocate, and Sponsor as well as a Husband, Father, Son, Brother, and a Friend. His interests include family travel, rowing, volleyball & music, and film.

01:55 The Why!
03:05 Again in business for yourself but not…
03:59 What are you creating as a franchisee?
06:24 Open for sales?
08:40 Owner & Operator, what does this mean?
11:12 Three ways to grow the franchise footprint
15:05 Have to be in it for this!
17:36 What does it mean to work the system?
19:24 What is QSCV?

https://www.mcdonalds.com/us/en-us/us-franchising.html

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