From Coop to Cash Flow

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In this episode, co-hosts Jennifer Bryant and Carey Blackmon take a deep dive into how a backyard poultry hobby can evolve into a profitable venture. They share their own stories of transitioning from keeping a few birds “for fun” to managing a business built on eggs, quality genetics, specialty supplies, and savvy marketing.

You’ll hear:

• Their personal journey from raising Orpingtons, ducks, quail, and turkeys to having paying customers.  
• Challenges of selling “eating eggs” vs. hatching eggs and setting clear boundaries with buyers.  
• Tips for choosing strong breeding stock and building a niche in a crowded poultry market.  
• How extra birds or surplus males can be used (e.g. frozen feeders for reptile markets).  
• The importance of owning your website (vs. relying solely on social media), building SEO, and maintaining control over your content and customer base.  
• Customer service, boundaries, and how honesty and transparency can build trust and loyalty.  

Whether you’re just starting with a backyard coop or already selling eggs, this episode is full of practical business lessons, mindset shifts, and real-world advice.

• Backyard poultry business
• Poultry entrepreneurship
• Chicken coop to cash flow
• Hatching eggs vs. eating eggs
• Poultry genetics & breeding stock
• Diversification in poultry business
• Website vs. social media for sales
• Customer service in agriculture
• Niche markets (e.g. frozen feeders)
• Poultry marketing & branding

Join Carey of Show Pro Farm Supply and Jennifer of Bryant's Roost as we delve into chickens and quail (mostly)  to help you enjoy your birds more and worry less. Backyard chicken keeping shouldnt be stressfull, let's get back to the simple days

Valley Hatchery is a proud sponsor of Poultry Nerds, find more at ValleyHatchery.com

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ShowPro feed supplement for all your feathered friends! Grow them bigger and healthier with the best ingredients.

Coturnix Quail hatching eggs from Bryant's Roost, including jumbo celadons!

Quail cartons and Supplies from Double R Farms

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