From Generalist to Specialist: The Story of a Platinum Hubspot Partner

Is being a Platinum Hubspot Partner a lasting differentiator? It wasn’t for this agency.

I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector.  In this episode, you’ll hear the market forces that provoked them to specialize, why they chose manufacturers as their focus vertical, the details about transitioning from a generalist to a specialist agency, the biggest fear in selecting a vertical focus, how they built early momentum in the new focus vertical of manufacturing, and much more. 

The resources mentioned in this episode are:

- Connect directly with Carman via email: [email protected] and on LinkedIn: https://www.linkedin.com/in/pirie/ 

- For more business growth and vertical go-to-market tips and advice, subscribe to Corey’s newsletter at https://www.coreyquinn.com/newsletter

- Podcast website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/ 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

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😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.

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