About this episode
From Japan, With Passion
Mory Ogata’s energy and enthusiasm are evident the moment you meet him. As the sole Redox Bio-Nutrients distributor in Japan, Ogata, 84, has worked hard and creatively to gain traction for our line of high efficiency agricultural inputs.
His most successful early marketing efforts have been with Redox Turf products. Japan is widely known as a place with excellent, impeccably maintained golf courses.
Widespread adoption among the rest of Japanese agriculture has been a slow process, but Ogata said interest is growing, especially after a successful large fall trade show.
One reason the Redox Booth attracted attention was Ogata made an anime video and printed material to demystify the sophisticated technology and ultra-efficiency that are hallmarks of Redox products.
“So far, we don’t have a big distribution network,” Ogata remarked. “I think within the next year or so that’s going to change. I try to live as long as I can to witness that happy day!”
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