From Lyme Disease Recovery To Heart Centered Marketing For Wellness Brands with Allie Chandler

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When you’re sick and every appointment creates a new theory, hope can feel like a luxury. I sit down with Allie Chandler, founder of Upsell Health, to trace the long road from a life-changing Lyme disease crash to a near-full recovery, and what that journey taught her about modern healthcare, functional medicine, and real patient advocacy.

We get into why Lyme is often called the great mimicker, how symptoms can ricochet across the heart, nervous system, digestion, and immune function, and why strict diagnostic boxes can leave people stranded. From there, we zoom out to the bigger picture: long COVID overlap, dysautonomia and POTS style patterns, and the growing demand for root cause care that considers labs, history, and lived reality. We also unpack the gut-brain axis and psychobiotics, plus why the microbiome is reshaping how people think about anxiety, mood, and inflammation.

Then we pivot to the business side of wellness. Allie shares how her writing background turned into content strategy, clinic growth, and building a marketing agency for functional medicine practitioners and supplement brands. We talk about using AI for health education without letting it replace clinical judgment, and she previews Meet Your Healer, an upcoming app designed to help patients find practitioners and brands that actually fit their needs and values.

If this conversation helps, subscribe, share it with someone who feels stuck, and leave a review so more people can find credible stories of healing and better care.

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