From Oakland Cop to Multi-Millionaire: Paul Alex’s Turning Point | DSH #1766

When I first started the job, there would be people like,

well, you're only one person.

You're not going to make a difference.

Dude, I'll tell you something right now.

I put in so much work within my first six months

on the street.

I was at 280 films, bro.

I took hundreds of guns off the street.

I confiscated millions of dollars in drugs and proceeds

and money.

Dude, I've arrested some bad, bad people.

And I say, probably, dude, I do.

Because at the end of the day, these people need to be in jail.

They need to be on a cage going, treat it like animals

like the way they are.

And people don't see that.

OK, guys, got Paul Alex here today.

He's in town for UFC.

You throw some money on the fight tomorrow?

Dude, I used to throw money on boxing all the time.

I don't do it anymore just because I don't, you watch UFC

as often as I do with, like, traditional boxing.

But I do got some of the homies right here.

Like, they're going to drop some money.

Making that out of it.

Oh, yeah.

Yeah, yeah.

I went to the Canelo fight a couple of weeks ago in Vegas.

How was it?

I didn't like it.

Dude, it was a shocker.

I didn't think he was going to lose.

Yeah, I wasn't like impressed with the actual fight,

to be honest, but it was good networking.

I was on the floor.

Like, J. Mongrin was there.

James Harden.

It was cool.

Nice.

I go to events like that partially for fun,

but also to meet people.

Yeah, I mean, is that saying your network is your net worth,

right?

Yeah.

But the actual fight, I mean, my buddy put like 20K on Canelo.

He had a rough night.

Of course he did, dude.

I mean, last minute, I heard a lot of, like,

you know, the people that had the inside information switched.

It makes me think about boxing in a different way now.

Well, when you think about it, dude, I mean,

it could be manipulative just like anything else, right?

I remember the first triple G versus Canelo fight.

I actually put like $1,500 down.

This was years ago, bro, when they first fought.

And it was actually a badass experience, right?

But I remember that at the very end, the judges,

it came out that it was like sort of rigged.

So this is the first time, dude, that I actually,

when I hit an ask for a refund, like I mailed my ticket

to like the casino and I actually got,

I got my money back.

No way.

I was shocked.

I was just like, well, it worked.

So they proved the judges right there, huh?

Yeah.

Yeah, that definitely still happens because we're humans,

right?

Yeah. A little money talks.

Of course, especially these judges,

I'm just assuming they don't make the most like,

not they're judging that.

Yeah.

So if they get offered like, yo, throw this a little bit

for a hundred K or whatever.

Oh, yeah, shit.

Oh, yeah.

No, dude.

I mean, even the Canelo scoring was weird.

Yeah.

Do you see the scoring?

No.

Some of the judges had it like tied, um,

late into the fight, even though the other guy,

Terrence was clearly winning.

Oh, really?

They probably still happens.

No, yeah, I can imagine, man.

I mean, at the end of the day, money talks.

And it goes throughout all sporting events.

I mean, even now, I mean, it came out with like Jake Paul

and like, oh, he got a tank, you know,

and the only reason why tanks fighting Jake Paul.

I mean, look at the body size, bro.

It's completely night and day,

but the reason why they're doing this.

Cause of money.

It's an exhibition.

It's all money, dude.

Yeah.

That's what it comes down to, right?

Yeah.

So you got that for people that don't know,

you got the number one show on Apple podcast right now.

For a self-help and entrepreneurship, I do.

And I think in all categories, you're up there too.

All categories I was.

And this is not to say that, you know,

I think any way of the situation that happened,

but like the week that the whole Charlie Kirk thing happened,

like my rating is just plummeted

because all of the more conservative podcasts

like took place.

It's a president.

Yeah.

And it's just normal.

And then that happened.

I'm like 140 hours on.

Yeah, yeah, yeah.

I think I'm probably around like the 50s

or something in all categories.

But as far as it's like entrepreneurship,

I mean, it's no secret, dude.

I'm very open book when it comes to like what I do.

What we were able to launch the podcast

within two years, dude, it's called the level of podcasts.

And I'm big on like self-help and just mindset

and just, you know, coming through the mud

and just making something out of yourself

because, you know, I don't come from anything, dude.

I come from an immigrant family.

I come from a blue collar hard work in, dude.

I was in corporate sales.

I was in a cop in Oakland, one of the worst cities

in America and now full-time entrepreneur.

And dude, you know, full-time entrepreneurship,

it's no freaking joke.

Yeah, it's like some days where you're just like,

you're contemplating, you're just sitting there

drinking your coffee.

You're like, what the fuck did I get into?

But at the end of the day, I love this shit.

It's addicting, right?

It is.

It is.

It is.

Especially when you figure out what works for you, right?

Then you're like, well, I could do it over and over again.

It's not a problem.

I'll never run out of mine.

But when it comes down to it,

I think the secret sauce that I found out for myself

and what works for my podcast is just simple

three to five minute length.

I know in 2025, there's a lot of short clips now.

You see a lot of content creators going out there

and giving sort of like motivational speeches

and they go viral throughout social media.

So I think the same concept that I had started two years ago,

people were just downloading, dude,

like five, 10, 20 episodes at a sitting, right?

Cause they're just very short content creations

that they could absorb.

And it motivates them, right?

So I didn't really go into interviewing people

in my podcast, cause I just didn't want to do it.

At the end of the day, I mean,

it wasn't more about like going ahead and doing it.

It was just more of a time because I wasn't treating it

like my main source of income.

I was just like, dude, I want to do it as a passionate project

and I just want to figure it out.

I still people, I always tell people like, I'm green, dude.

I'm the type of dude that just takes imperfect action.

So when we started going up the ranks on Apple,

then my engineer was just like, hey, dude,

we should start interviewing people.

And I was just like, all right,

but I'm gonna start interviewing people that I like, right?

That's how I started, dude.

Yeah, dude.

With friends, yeah.

Well, the conversation just flows better, dude.

Especially when you like them

and you're interested in what they have to talk about.

You know, and dude, we get bombarded on a daily basis

with like people that just, you know, I get it.

They're well established.

But at the end of the day, money doesn't impress me.

It doesn't impress most people nowadays, right?

Just like how every 21-year-old has a Lamborghini.

So at the end of the day, dude, yeah.

I think the secret sauce, especially if you guys

are a podcast or are trying to build a podcast right now,

is just make your episode super short

and make it about what you want to talk about.

You know, and that's what it is.

I just talk about my life experience.

I talk about self-motivation.

I talk about what works for me in business.

And that's it.

Yeah, you stick to what you know.

Oh, yeah, 100% dude.

I never go ahead and just like,

let's say by a program or a course

or learn information without implementing it.

I'm a big believer that like,

I like to talk about my experience.

And I have a lot of experience, dude.

I'm not a young guy.

I'm 37 years old, bro.

So that's why I always tell people like,

I've lived three different lives.

I've lived corporate sales, I've done law enforcement,

which dude, that in itself, just doing that job,

especially in that city.

I had so much experience just on things that I saw,

like the average crime rate, which is insane.

You know, any other city in America would experience

probably like three to five robberies in a week.

Oakland was getting like about 20 to 30 a day.

Holy shit.

Yeah, dude.

It was just like insane.

And then everything that I did in that,

in that actual department, you know.

If you guys don't know, like Oakland in general,

back when I started in 2014 to,

all the way to 2021, dude,

it was labeled the America's like most dangerous city

for homicide.

And the only reason why it didn't climb up the ranks,

even double or triple, because they have one

of the best actual trauma hospitals, dude.

Like I'm talking about, they're like the Navy seals

of doctors and nurses at Highland Hospital in Oakland.

Like they will take somebody that has like eight gunshot wounds,

and I've been there many times,

where they would go ahead and they know exactly what to do.

Compared to any trauma hospital that you would go

take the exact same victim with the gunshot wounds,

and they'd be freaking out or they wouldn't know what to do.

Yeah, they'd be dead.

They'd be dead, dude.

And you only got seconds, right?

So at the end of the day, they're just like,

just a little bit of experience in drugs that they have.

It's insane.

That's right.

You must have always been on edge.

I was, dude, but like, you know,

I tell a lot of my friends, it's just like,

it comes down to the point where like you get so used to it.

And because when you get so used to it, you know,

you're able to go ahead and actually like,

I guess just got a custom to it, which is not normal.

It's not normal, dude.

Yeah.

And I always tell people this is they're like,

how can you go ahead and see dead bodies?

And how can you go ahead and experience just like

everything that you have?

And I tell people this, like a lot of cops,

I would say like a good 90% of them,

they cope with PTSD in their own way,

they're whether it's drinking,

whether it's having an addiction to what makes them feel good.

And like when I say addiction doesn't necessarily

have to be alcohol drugs,

but it could be just be anything else

that they find as an outlet, right?

So at the end of the day, what I tell people,

it's just like, it's not, it's not an easy job,

but it's also a hard job and you have to have the mentality,

you have to want to actually do it, right?

Because when I first got into it, bro,

like I remember, I remember it was like 25, 26.

And I was just like, dude, they pay cops six figures.

And this is back like in 2012, 2013 in California, dude.

And at that time inflation wasn't through the roof.

That's when six figures meant something.

Yeah, no, exactly.

You make six figures.

You stand up like, you know,

proud of your chest, that's like 100K.

Well, especially in California, dude,

which is sad when you think of it in California,

that's not.

Dude, in Cali, it's insane.

You know, I had built a pretty decent sized

personal brand now online.

And because of that reason, you know,

I always market my experiences, what I've done in life.

But there was a post that I had posted a few months ago

where the hook was essentially, hey, you know, as a cop,

I was making $250,000 as a year.

Dude, I get so much hate because of that shit.

Most people don't think that cops are capable

of making $250,000, $500,000.

They can.

But the thing is, they're sacrificing everything, bro.

Like I was working 80 to 100 hour work weeks

for five out of the seven years.

And I sort of messed up when I did that.

But it's just when you have the opportunity

and it's there, you take it, right?

So I was young, I had energy.

I was just like, dude, I want to go ahead

and like be able to live in the best neighborhood

in the Bay Area, which I did.

I want to be able to buy like my dream car at that time,

which I did.

I was able to take care of my mother and everything.

But then eventually, what ended up happening

is around 2019, I was working for like a narcotics task force

for three years, bro.

And I was doing undercover.

We were targeting just high profile and narcos.

So these would be people that would bring shipments.

We're talking about kilos in the millions

of like fentanyl all the time, which was huge.

heroin, metapenamine, and cocaine.

And then they would ship it.

And as soon as it crosses our border

in Alameda County going into Oakland,

then that's when we would take over, dude.

We had access to small planes, tanks, like it was legit.

Yeah, it was like a movie.

And I remember me being a young detective, dude,

I was just like, this is surreal.

Like I cannot believe I'm doing this shit, right?

But it was like one of the best jobs I ever had

because I learned so much about myself.

Never thought I was introverted until I was going ahead

in running cases with like the FBI, the DEA, HSI,

and all that jazz taking down these big organizations.

And then transitioning in 2019 to Special Victims Unit,

I got the opportunity to work for the FBI Task Force

for human trafficking.

And that was pretty cool because at that time,

I had written hundreds of search warrants successfully.

I was awarded detective of the year,

had a bunch of accommodations.

Basically, like if a first responders

listening to this, I was a cops cop.

And they know what that means.

That means that like, dude, I did it

because I generally cared.

Like I had fulfillment.

I was very passionate about it, right?

And that was my addiction.

That's what defined me at that time, dude, being a cop.

And I think for a lot of law enforcement,

it's the exact same thing, but it's sort of unhealthy

because you got to be able to detach from the chaos.

I wasn't able to.

Yeah, that was your identity.

That was my identity, dude.

And at that time, that's all I had.

I was relying on it.

That's what I did.

That's what I talked about 24-7.

So then in 2019, when I had transitioned,

I was with that unit for about three months.

Night and day experience, bro.

You know, stay humble.

And that's what I got.

That's what I got to tell everybody.

Stay humble because I went in there,

chip on my shoulder, dude.

I was just like, dude, no one could tell me anything.

I'm the best of the best.

And certainly anywhere we'll take care of business.

Well, the command set at that time and that unit,

they humbled me.

They basically sat me down and they were just like,

hey, dude, you're not going to do shit.

You have to prove yourself here, right?

So then, I don't know what happened psychologically

at that time just to be sitting down,

especially when you put that amount of work.

It's almost like, that's when you feel at that moment.

And this goes to anybody that's like watching this

when you feel like you're just a number.

You know?

Just imagine, dude, just imagine that shit.

Like, you're working a career.

And this goes from military first responders, health,

everybody, but you're working a career

where you do such a great job.

Like, dude, they're not paying you extra.

They're not telling you to do all that extra shit,

but then you are.

You know, I'm working seven days out of the week.

I'm packing into evidence on Sunday

so I could get ready for the cases to be charged on Monday.

I'm doing the extra extra for the department, right?

Just to get the out of boy.

And then for them to go ahead and like, just be like,

oh, no, you know, we're just gonna sit you down.

It's bullshit.

So there was one night, dude, 2019 Thanksgiving.

The night before Thanksgiving,

I went to go drink at a salsa bar

with a bunch of my ex-co-workers.

Got blackout drunk, got actually dropped off of my house.

I slept for about five hours.

The next day, dude, I always tell people this,

I worked a ton of overtime, bro.

Cops, we, the ones I worked a lot over time,

they call themselves overtime whores.

So I was an overtime whore, okay?

And I remember I was a groggy,

but I got ready for work, dude.

And I went in my undercover car

and I'm going to the department in uniform,

I threw on a hoodie.

And it was the first day of rain in 2019.

Thanksgiving day, dude.

I was supposed to go work traffic control post for a turkey trot.

Again, to a small fender bender.

Dude, nice call collective.

I talked to the guy, we exchanged information,

California highway patrol rules up.

They go ahead and I know the guy.

I know the guy, right?

And he goes, hey man, you've been drinking?

I was just like, dude, I had drinks last night.

I would never drink and drive intentionally.

Dude, you could check me.

Like, breath lies me, straight up.

And then his boy comes, so a motor cop.

And I usually tell people,

whenever you get a motor cop coming to the scene,

you're fucked.

Really?

Oh, 100%.

How come?

Because that's their job, dude.

Their job is just to do DIY and to give tickets.

Wow.

You know?

And at the end of the day, it is what it is.

That's their job.

I wasn't mad at it.

But it was a fucked up situation, man,

where basically the breath lies me.

I was over the limit.

I had too much to drink that prior night.

It could happen to anybody, right?

But when I read the report, dude,

when they had, I got arrested for this.

Yeah.

They tried to make me look worse than I was.

They were like, his eyes were blushed, I read.

He was trying to hide the fact that he was intoxicated

because he put a lot of cologne on.

I'm like motherfuckers.

I'm Hispanic, bro.

We all wear a lot of cologne.

What are you talking about, right?

So at the end of the day, it is what it is.

I'm over it.

But that changed my life.

Because I went from a guy who law enforcement

to find me, dude.

And then I basically had the option of,

yo, you're about to get suspended for six months,

but no pay, which would have destroyed me.

Would have taken all my savings.

I would have lost my house, all that shit, bro.

Or guy was looking out for me because I had a commander

at the department and it was a 800 officer department

and he's just like, hey, Paul, I don't know you like that,

but I heard good things you put in good work.

So I'm gonna do your solid.

Let them know you have a problem.

And I'm back in my head.

I'm like, what are you talking about, I have a problem.

And what he was trying to tell me,

is he's like, you have an alcohol problem.

And I was like, do I, like, now I'm contemplating,

I'm like sitting there, I'm like, you have a problem, right?

And for most of us, we don't know that.

We don't know that, right?

We don't know if we have a problem.

So at the end of the day, dude, I sat there.

I talked to one of my best friends.

He came to see me and I was just like, fuck, I do it.

I gotta go.

I gotta go to the rehab because otherwise,

I'll be destroyed.

At that time, fortunately, dude,

I had already established a side hustle.

With ATMs.

Because majority of people that follow me online,

that's how they know me, they're like, oh dude,

this guy set up 80 times, he knew it was a cop and shit.

So I already had a little bit of cash fuel come in

and about 12 to 15,000 residuals coming in a month from that.

So I was like, cool.

Even though I'm not gonna work overtime,

I'm still gonna be able to cover my bills

and everything else while I'm in rehab.

So I end up going to rehab.

I called rehab a weird vacation, bro.

It was actually like one of the nicest rehab centers,

even though I've never been to rehab that I've ever been to.

It was like in the lodge in Napa Valley, like mountains do.

And people actually pay up to $30,000

to go to these rehab centers.

The holy crap.

Yeah, I didn't know rehab centers were that expensive,

but they feed you.

You're basically tech free, but they feed you, dude,

and you get to work out.

But here's the messed up part.

You have to go to 183 AA meetings.

Geez.

So you have to go through like three to four AA meetings.

And this is actually very first time

that made me comfortable expressing myself, bro,

expressing who I was as a person,

like personally, like actually getting into my fields

and going into trauma in my past life.

And I opened up to like so many different people, dude,

there was people in there, you know,

you think you go to rehab and you're gonna deal

with a bunch of junkies and shit

and like, you know, criminals and all that?

No, it's actually the opposite.

There's actually a lot of people that go to these

specific rehabs that are multimillionaires.

They're like business owners, dude, celebrities.

The one I went to, Robin Williams, was when, you know,

he was around, he, that was his choice.

He would go there, dude, a ton of athletes, celebrities

and all that jazz, you know, when I went to rehab,

I actually was, I was partnered up

with another cop from another agency.

And it was the same scenario with him, dude.

He went to a basketball game with his mom

and he had a couple of tequila shots, went over

like a lane and traffic, a meter made,

was just like, gave him attitude.

And he's like, sloyer ball.

I'm a cop, like, it's cool, like it is what it is.

And then she goes, he's drunk, like,

threw him under the bus, right?

Throw him under the bus.

Boom, he gets popped.

That's crazy.

Right?

And this goes to anybody.

Do you why scare me, dude?

Dude, do you get out of a beer out of dinner

and you don't eat enough?

Bro, have you ever seen the movie Shotcaller?

No.

Bro, watch it.

Shotcaller.

It's called Shotcaller.

But basically the premises of the movie, bro,

is you got a real estate developer that goes ahead

and he actually has a couple wine

with his best friend and the wife.

So after that, he runs a red light.

And in the movie, you can't really tell if it's

because he had that one cup of wine

or because he just wasn't paying attention,

but he runs through the red light

and then it crashes the car.

In the accident, his best friend dies.

He gets charged for that because he had that couple wine.

Damn.

Right?

Yeah, so because he has that couple wine.

And then when it comes down to it,

it's one of those things like it makes you really think

because in rehab, we watch that movie.

We also watch, I don't know if you saw that movie

with Denzel Washington where he writes a plain drunk.

No, I haven't seen that one.

I forgot what the movie is, dude,

but the main one was Shotcaller.

So this guy ends up going to prison.

He goes to prison and because he was Caucasian,

he goes through the area of brotherhood.

They actually initiated him to go ahead and do some hits.

So in order for him to survive,

because he has a seven year sentence

because of this one incident that it was an accident.

So then he transitions, he ends up catching a body,

he ends up catching a murder case in the movie

and then he ends up spending like 30 years.

Eventually towards the end of the movie,

he loses his family, he loses his kid,

he loses everything, bro.

And then he ends up living that life.

And I'm like, dude, I'm sitting there

and I'm like, holy shit, look at this.

Last year, okay, I was going ahead.

I was busting Narcos.

I was making $250,000 as a narcotics detective.

I just bought my dream house in the best neighborhood

and in the Bay Area.

I was taking vacations, dude.

At that time, I was single.

They didn't girls left to write.

I was living the life.

Yeah.

And when I sat there and rehab, I was just like, dude,

I got stripped of everything.

So I was like, holy shit.

I was like, I can never, ever go through this situation again.

Yeah.

It was just extreme ownership at that time, dude,

because that's what I said.

Like it really humbled me being in that situation.

So I came back a different guy.

I actually found out a lot about myself

got into freaking deep depression, dude.

Really?

Got into deep depression.

And now we're going into the end of 2019.

We're getting into 2020.

So I get spanked at the department.

They set me down.

They're basically like, yo, you cannot drive.

Amy, police car, because you crashed your detective car.

I was the first guy to ever do that with the department.

Hey, man, it is what it is.

I want to work, but then I also, you know,

I want such highs and lows.

I mean, if you're going to do it, you do it all, right?

But, yeah, so in April of 2020, man,

I go back on Facebook after not being on social media

for eight years.

And I get targeted by Zuckerberg.

I get a book called Digital Millionaire, called by Dan Henry.

I ended up getting the free book, you know,

you pay shipping, all that jazz.

Read it a few times, completely changed my life.

How?

Well, when I read the book, you know, you got this guy

who owned, he was a pizza guy.

He owned a pizza shop and he was a bar owner.

He learned how to do Facebook ads.

And basically, he was able to take that education

of the Facebook ads and that he was able to go

and teach people online how to run Facebook ads.

And this is back.

He was doing that like in 2018

and then he wrote the book around 2020.

So then he was just like basically like, hey, look,

sell your information.

You don't got to be freaking the best of the best

when it comes to that niche or offer or anything else.

But if you have results, people will want to get the results.

Someone will.

There's billions of people in this world.

So then I keep reading and I'm just like, dude,

this makes a lot of sense, right?

So I jump on a call, you know, and I bet anybody

who's listening to this right now, they're probably like,

okay, you went on those consultation calls.

So I go on a consultation call for his program.

And I talk to one of the reps and the rep says,

hey, Paul, what are you good at?

And I was like, dude, I'm only good at two things.

I'm a cop and I run an ATM business.

Well, he flats out, tell me he goes, dude,

well, no one likes cops.

I mean, it's 2020, bro.

You got like BLM, you got Oscar Grant.

You got all this shit that happened, bro.

And I'm sitting there.

I'm like, bro, like, I'm one of the good guys.

Like, I know some idiot fucked it up for the rest of us,

but come on, man.

That was when D-Fund the police was hot, right?

Bro, it was bad, bro.

It was bad.

Like, we had to be very cautious on like what we drove to work.

People following us to the department.

Yeah, that's Oakland.

Oh, bro, it was bad.

It was bad.

You had people waiting for us,

where we were parked like our personal vehicles.

People were officers getting attacked.

One officer, one young officer, which I feel super bad.

I remember I was in the office on the radio.

You just go like, hey, we need officers in the parking lot.

Well, some lady had pulled up as soon as he got to his door

with like a knife and like literally slashed him in his face.

And I was like, dude, shit, I blasted her.

That was like, that was your end.

And it's just because the level of experience,

you know, that's what happens, bro.

It was just a very dangerous city,

we all got so immune to it, right?

We all got so used to it that we were living in chaos, right?

So I go ahead and I buy the program.

I spent $10,000.

I basically, I spent $10,000 on something I don't even know.

I'm like digital market.

Okay, cool.

I'll figure it out.

So I sat in the car, put on two credit cards.

And I was just like, dude, if I lose this $10,000, it's on me.

So extreme ownership.

That's all I came down to, man.

So I call it six months of health.

So six months of health, I go ahead and I learn the fundamentals.

And I had a lot of time, dude.

What was it?

COVID was happening.

So they shut down the world, right?

And this was good and bad for a lot of people, right?

Like, what were you doing during COVID?

I was selling masks.

I mean, I was doing good.

See, that's a true entrepreneur right here, man.

He was selling masks.

He's just like, all right, how can I make money

out of this situation where a lot of people are like,

shit, they're like, stay at home depressed.

All right, cool.

Let me sell masks.

And you probably made a few meals.

Yeah, yeah.

You did it 15 million in revenue.

Yeah.

I believe it, dude.

Cold, cold email and cold calling.

Yeah.

See, that's a time of no harm leads.

It was all just hustling.

I was emailing like eight hours a day.

And that's what I tell people.

It goes back to like, there's so much money out in this world.

There's, you're never going to go ahead

and run out of customers for any type of offer.

Majority of time, it is the mindset of the entrepreneur.

You see, you could take, you could go ahead

and take a situation that's messed up.

And you could say like, oh, why, why me?

Why, why, why is it have to have to do me?

Why can't I never get it easy?

Or you could be used to it like a true entrepreneur

and be like, entrepreneurship is fucking hard.

So I'm just going to figure it out and could be in a bitch, you know?

And then that's how it is.

That's how entrepreneurship is.

You know, I get asked the question,

hey, do you ever regret being an entrepreneur?

I was like, I'll be honest with you.

There's days, yes.

There's days, no.

You know, I live a pretty, I would say decent life.

I live a good life.

I'm able to go ahead and take care of my family, my wife,

my new kid coming in two months.

I'm able to take care of my friends.

I'm able to take trips like this whenever I want,

move to an island, basically pre-retire myself.

But at the end of the day, dude, you know,

it all comes down to purpose.

You know, what fulfills you?

What fills your cup, bro?

You know, and to me, you know, I would be lying

if I didn't tell you, dude,

even though I wasn't making,

I would say one-tenth of the money as a cop, you know,

that I do now, I was happier as a cop.

Wow.

Yeah, because I just, bro, I love this shit.

Like, I love investigations.

I love flipping informs.

I love the action.

I love to say everything, dude,

it's just like the responsibility.

Like, there's pride that goes behind serving your community

and then just, you know, being a protector, bro.

Yeah, I think because also you could see the results

so, like, visibly, too, a cop.

Like, you see your work.

It's 100%.

You know, and you could see the results

in how it affects the community, right?

You know, a lot of people,

I remember when I first started the job,

there would be people like,

well, you're only one person.

You're not gonna make a difference.

Dude, I'll tell you something right now.

I put in so much work within my first six months

on the street.

I was at 280 felons, bro.

Holy crap.

I took hundreds of guns off the street.

I confiscated millions of dollars in drugs

and proceeds and money.

Dude, I've arrested some bad, bad people.

And I do, and I say, probably, dude,

I do, because at the end of the day,

these people need to be in jail.

They need to be on a cage, bro,

and treat it like animals like the way they are, you know?

And people don't see that shit.

Damn, that's a lot.

That's almost two a dead.

Yeah, bro.

I was, they call me a frequent flyer at jail.

I was young and ambitious, bro.

Holy crap.

But, no, to go back to the whole entrepreneurship thing,

so then, I ended up going to six months of hell, dude.

So, at this time, it's COVID.

I'm still doing my job at the PD.

I'm still running my ATM business.

I'm trying to figure out this new venture

in the whole online space.

And then, I make a couple thousand dollars

in November of 2020.

And I'm like, okay, cool.

It's shit's working, right?

I'm selling information.

I'm getting my first couple of students.

And I'm doing nothing really special.

I'm not, you know, providing a type of tangible deliverables.

I'm going ahead and just providing straight information.

At that time, my limiting beliefs

as an online entrepreneur was that a thousand dollars

was a lot of money, right?

And I remember I used to see ads

from all these other creators have been in the space

for more than a decade.

And then, they would say, hey,

you know, I currently make a hundred thousand dollars a month.

So, my mind went back to, you know,

what I was able to do in law enforcement,

what I was able to do in corporate America,

which was to be the best of the best,

to be my top 1% of my group.

So, then I go ahead and entrepreneurship.

And I'm like, well, what makes this guy so special?

So, then I go back to my detective hat back on, dude.

And I'm like, yo, I do my investigation.

I do my background check on these people.

And, you know, you have one guy that worked in Olive Garden.

You had another guy that was a pizza boy.

You had another guy that, you know, sold cars.

And I was just like, how were they able to transition

from a minimum wage job to go ahead

and become multi-millionaires and figure out the code?

And I was just like, dude, there's nothing special

about these people.

All they did was put in the work.

That's all they did.

They sat down every day and just stayed consistent.

And at that time, dude, I had nothing else going on.

So, I locked my ass in the office

and I fucking sat there and watched videos,

created ideas.

I mean, just refined different strategies

to go ahead and blow up my first off online.

Yeah.

So, then the pivotal moment where everything just literally

was skyrocketed.

They went from zero to 1,000 was in January 15th of 2021

on my mother's birthday, okay?

I had about like 12 clients at that time.

I had made about like, probably $8,000.

This is the ATM business.

And the ATM business.

And this is selling the digital ATM business.

So basically showing people how to start their own ATM business.

And this is besides my own ATM business, okay?

So then I talked to a retired Navy gentleman

from Philadelphia, I remember this phone call

because it was a couple hours before my mother's dinner.

And he goes, he goes, hey, Paul,

look, I'm gonna be straight up with you.

I'm gonna call him.

He goes and says, I don't wanna buy a course, dude.

I don't need the information.

What I need is a business.

And I'm thinking, I'm like, damn.

Like, what do I tell this guy?

All I have is information.

But see, a couple days before I have met two vendors.

And people always tell me, they're like, dude,

how do you meet all these people?

How do you go ahead and meet people like Sean?

And the secret is just DM them, right?

It's just slide in the DMs, that's it.

That's the secret to building my network, right?

And I know, bro, and I know a lot of people.

I know a lot of people, but it all came down

just to close mouths, don't get fed.

You can't be shy, right?

You're shy.

You gotta show your shy.

I still DM like 20 people to...

Why not?

Because it works, right?

It works.

One is gonna hit, right?

And that's gonna open the door to someone else.

And that's what I tell people, I make moves.

So, I go ahead and the two vendors

that I had just made contacts with,

I actually build a relationship with them

through a Facebook group, okay?

Because there was various ATM groups.

And I tell people this, it's the same thing with real estate.

It's the same thing with even merchant services

what I'm doing now.

It's the same thing with anything that you're looking

to go ahead and actually start, right?

Join those communities.

So, you get a lot of information

from different people around the world.

So, one of them was an ISO, independent sales organization,

okay?

They basically, for the listeners listening,

they provide you with the banking network

so they make sure ATM's work, okay?

He also had a plug with the manufacturers

for a couple of the different models of the ATM.

So, I was like, okay, cool.

If I ever need a guy who has a wholesale pricing

on the ATM's and the network, I could go to him.

And that was my thought process.

The second guy I met, it was a 22-year-old guy

out of Kosovo, okay?

Like I said, guys, you guys can network

with people around the world.

And this 22-year-old, I was seeing him.

He had started like a call center business.

But what was happening when I was messaging him,

I was like, hey, how are you collecting your funds?

How are you charging?

How are you invoicing people?

He goes, well, dude, I provide him with services

and I find, you know, warm deals for them, right?

So they could go ahead and talk to them

about install other ATM business

or their merchant services business.

And I was like, okay, so how many employees

do you currently have right now?

He goes, it was just me and my brother.

I'll go, okay.

So, how do you get payment?

And he goes, well, what's your union?

So, I was like, wait a minute.

So, you provide the service and then you expect somebody

to go ahead out of good faith to pay you after?

Dude, it was like 50-50-50.

He would get screwed with 50% of the people,

50% of the people would pay.

So then I was like, okay,

what if I could facilitate the invoicing for you?

Because at that time, I was using like Stripe,

but when he was like, okay, that works out.

Okay, cool, but I'm gonna upcharge you, okay?

Basically, I'm the middleman on that.

So then I had all the pieces together

and this is how life works, guys.

This is how entrepreneurship works.

So, that phone call in January 15th

with that retired Navyman.

Instead of just saying, hey, dude,

I'm gonna go ahead and show you how to build your ATM business.

Dude, on the spot, it was a 15-minute call

and I go ahead and say, what if I offer you the ATM?

He's like the actual machine, I was like, yes.

Okay, what if I also provide you the network?

Oh, so I don't have to go ahead

and try to find my own network?

I was like, no, I'll set that up for you.

And then I'll top of that.

What if I could provide you with one leads?

And he goes, dude, how much?

I didn't even have a price rate

because I just threw down that offer at that time.

So at that time, overhead expenses

for me for all of that was probably around like $2,300, $2,500.

This is back in 2021.

I offered it for $6,500.

So I just made four grand in like 15 minutes, bro.

That's what usually would take me about

an additional 40 to 60 hours working as a cop

in Oakland, one of the most dangerous cities in the world, right?

So it sort of blew my mind.

That moment was my aha moment.

Because after the phone call, I called the souvenirs

and I actually got them on Zoom.

I still remember this shit, dude.

And I go, I was like, hey guys,

just close the first deal with you guys supplying

the ATM and the locations.

I'm telling you right now,

this will be a multi-million dollar idea.

I will get 30 clients next month for you guys.

And you know, when it's something new,

I want to say, and everybody has that friend

that says crazy shit all the time.

And you're just like, whatever, dude, it's another crazy idea.

They were like, okay, whatever.

They never thought it would grow the way it did, bro.

They both of them, they became multi-millionaires

off of being my vendors, off of the connection,

off of me meeting them in a Facebook group.

How wild is that?

Crazy.

You got to think about that.

Just think about that.

You meet a random person in a Facebook group.

It's a free community.

All you're doing is self-conversation.

They give you an opportunity.

You take it a few years later,

you become a multi-millionaire off of it.

So that's exactly what happened.

From that moment, dude, till the end of 2022,

we were able to build a $25 million business online, dude.

We went from zero employees.

I think I had worked as a one-man entrepreneur

on that business till July of 2021.

And then I hired my first guy, virtually from Australia.

Yeah.

No, no, he's a young kid.

I was actually here today, but 20 years old,

we're a young punk, we're in a hoodie,

into the interview, and very confident,

but I got to teach you a couple of things, right?

But dude, even now, I mean, the kid's killing it, right?

24 years old, he'll be multi-millionaire in the next year or two.

But dude, it just tells you like,

you guys really have an opportunity now

in 2025 is not too late to go ahead and build a network

that can make you multi-million.

No matter what niche you're in.

So in 2022, we end up doing that.

That ends up opening up a network with my current mentors

and my current business partners in merchant services.

So these guys, they've been in the game for 22 years,

they're out of Los Angeles, California,

Rob San, John Soravia, shout out to you guys.

And the way I meet them is through that same vendor

that had the network.

They were at a conference here in Vegas, bro.

They were at ATM conference.

And my current mentor and my business partner,

he goes and he shows them the Facebook group

that I had created for the first company, the first digital company.

I had a little bit north of 110 members in there,

110,000 members.

Holy crap.

Oh, running ads, dude, you know the game, right?

So then he shows them, he's like,

dude, look at this massive community.

This guy is charging arm in a leg for his mentorship,

but it works.

He's just like, he's getting great results.

And then he goes, bro, that's my boy.

Like we're doing business together.

So then automatically he goes, dude, I gotta meet him.

I gotta meet him.

So he makes that meet up.

And this is how the world works, guys.

I tell people, like, yeah, I bust my ass in everything,

but it also takes a little bit of luck, right?

Right time, right moment, right people, right?

And then I have the meeting with them

and they tell me, hey, dude, we think if you put

that same process in strategy that you have going on right now

with ATMs into merchant services,

you will build another multi-million-dollar

eight-figure company within a couple of years.

So then I was like, dude, I'm already,

I've already built something successful.

Like, why am I going to transition now?

Basically, right?

Because it would go against ATMs

when you really think about it, right?

Now we're getting into credit card processing.

I was all about, hey, cash, right?

And if anything, now I tell people,

it's like a double dip for them

because they can go ahead and install those two machines

and make double the income, right?

Depending on the preference of the consumer.

So then we go ahead and I tell them, okay,

tell me what would be the path of least resistance

for a beginner to learn credit card processing?

And they go ahead and they tell me,

they're like, well, check this out.

He's like 99% of business owners right now,

they're paying like an average of 3%

across the United States, dude.

They're paying the banks, they're paying square,

they're paying Clover, you know,

all these masses drawing dollar companies, bro, Stripe,

Stripe held like $700,000 from my funds one time, bro.

Stripe and PayPal have held six figures from me.

I was always scared to use PayPal, bro.

Because I was like, smart.

Yeah, yeah, yeah, I was always scared.

I was like, I heard your stories.

Wait, I have over serve right now.

Yeah.

Yeah, it's a dollar.

Come on.

You got to hold your own processing company, bro.

We'll hook you up.

But so yeah, man, so I go ahead and I ask them,

I was like, dude, like because, you know, processing,

it is a very, I guess, complex business.

The average person is not going to understand it.

People understand ATMs.

Come on, bro.

I mean, anybody can understand it, right?

It's easy.

So then being that I had a some level of experience

now in marketing and then just reading the audience now,

I know you got to build the right avatar.

I know you got to build the right offer.

I know you got to go ahead and do your market research.

So there wasn't an offer like this anywhere.

And now there's a couple of people, you know,

starting to generate the same offer that we've generated,

but we started it a couple of years ago.

And it's where we essentially team up

with local entrepreneurs or entrepreneurs in every single city.

And what we found out through our own,

let's say, beta launch, right?

Because I did my own beta launch.

I went to my own accounts.

I had the call center that I was using for ATMs

to go ahead and find me locations in California.

And then I would go show up, pull up on a McLaren,

and be like, hey, man, how much are you guys paying

for your credit card processing?

I would use the car as a hook.

And they'd be like, all right,

I'm gonna pay attention to this guy

because he pulls up in this car.

And then I would tell them,

what if I can wipe out 100% of your fees?

And then most people, they're paying 3%, 4%, dude.

There's even some people right now, if you're a current

business owner and you're listening to this,

check your statement.

Guaranteed, there's gonna be a handful of you guys

or more dozens that you're gonna be

surprised you're getting charged 8, 12%.

Holy shit.

And it happens because here's the thing.

It's all in the fine print in the contracts

that people sign, but people don't read contracts.

And let's say, dude, you have a successful restaurant.

Let's say you have a successful liquor store.

Let's say if you have a successful smoke shop,

whatever it is that you have, right?

Any business, dude, when you're cash flowing, come on.

You don't know this 8%.

You don't know it is no 8% bro.

You're like, I got the money, you know,

I'm making money, bro.

So it is what it is, right?

But there are business owners out there

that due to due diligence and they're on it, okay?

But for a lot of them, we have seen that they're not on it.

So when we ask them for a statement,

they can't even, they don't even know where to find one.

Majority of the business is one of the biggest pain points

that we see is that they don't have an actual person

they could talk to.

So there's no one like, let's say for example,

you have the business here in Vegas,

you can't just call your local rep

and be like, hey, do you come over to this chat, right?

I'm gonna give you a referral.

No, majority business owners,

they usually get their credit card processing

when they sign up for their business bank account

at the banks and that's it.

The banker is not your go-to guy.

Or they sign up on the website directly.

So it's actually very surprising when I started this

two and a half years ago where I was just like,

yo, you don't got a rep.

You don't even know how much your pain.

She's like, okay, well, let me do some investigation.

So when I would tell people, hey,

I can save you three grand a month.

I can save you eight grand a month.

I can save you $12,000 a month.

And then for some of these accounts,

they're saving over $100,000 in just overhead expenses.

Geez.

Dude, they're like, bro, where do I sign up?

Right?

Some of them are super pissed.

They will never do business for banks

or these large credit card companies ever again

or processing company ever again.

And that's why I tell you,

that's the advantage that we have right now.

So we launched a similar concept

to my first digital company with ATMs,

but we did it now with credit card processing,

which is called cash wipe.

And with that concept is basically,

we partner up with local entrepreneurs in every city

because what we do is we source the actual merchants

and we guarantee the sourcing of the merchants.

So basically, let's say that you right now,

you love what you do,

and you're podcasting all that just,

but you're like, Paul, you know what, dude?

I wanna go ahead and I wanna make some residual income.

I wanna go live in Puerto Rico with you,

maybe next year, right?

And I was like, oh, I do.

Well, this is gonna be your path of least resistance.

You team up with us,

we'll find you all the locations you want in your local town.

And then when they're ready to rock,

when they know that they're interested,

just we'll set up a time with you.

I have one of my call center guys call you

and you let us know what your schedule is for that week.

We set up the appointment with you.

All you gotta do is to show up, dude,

they already know what you're gonna be offering.

They already know that they have a pain point.

They already know that you're gonna save them a ton of money.

All they want to know is that you're real.

That's it, because we're in a trust era nowadays.

With all the BSs going on in the online space,

people just don't trust people anymore.

So when you go ahead and you're building these relationships,

people are buying you.

And that's what I tell people.

People are like, well, you're not doing nothing special,

you don't gotta do nothing special.

Business is not re-evented the wheel

and being Jeff Bezos or Elon Musk, dude.

Business is going ahead and getting a concept

that people already know and finding a pain point

and then guess what, you fulfilling that pain point.

Why the hell are you gonna go ahead

and try to convince people that this is a pain point

when it's not?

Does that make sense?

Yeah, so at the end of the day,

that's why I'm a big believer in simple businesses,

dude, traditional businesses, right?

My traditional guy, dude, I'm a 37 year old guy

that comes from freaking law enforcement

into entrepreneurship.

At the end of the day, what took me here

was just imperfect action.

And when I tell a lot of my clients, it's just like,

look, this will work for you.

Whether you say it will or you won't,

you're always a 100% right, right?

And it all comes back to your mindset,

how you think about it, right?

You don't see athletes, you don't see celebrities,

you don't see the one percentage saying,

I can't do this shit, right?

No, you see him with the level of confidence going ahead

and saying, yeah, I can't.

That's how I wake up, dude, I wake up every day,

and I'm a fucking dominate today, dude.

Today we're gonna go ahead and make $100,000.

Today we're gonna go ahead and have a good show with Sean, right?

I'm gonna go ahead and enjoy the power slap on Friday, right?

Like all that shit, bro, you gotta be optimistic,

you gotta speak into existence, dude.

And a lot of people don't, a lot of people don't.

They're negative fucking ants.

He's, I always tell people this, you know,

I had a kid ask me on my last live event in Dallas,

this was last month, he goes and says,

what did you have to give up in order to be where you are?

Bro, I told him how to get rid of everybody.

How to get rid of my, damn near my entire family.

How to get rid of crazy exes.

How to get rid of friends that like I grew up with

because they were toxic and see the thing is,

how can you go ahead and develop yourself

as the newer version of yourself?

If you're still hanging around saying blusers, right?

And even if they're not losers, they're still keeping you down, right?

I take this saying from Ryan Stumas

as we were talking about Ryan Stumas in the force of average.

Oh, so force of average trying to keep you down, man.

How are you supposed to develop when you got people

talking about the same shit, the same drama, the same issues?

How are you supposed to go ahead and have some peace in your life?

How are you supposed to go ahead and develop yourself?

How are you supposed to go ahead and get that idea

to go ahead and know what to do to change your life, right?

And that's what I tell people.

When people tell me, hey, I don't want to invest

in self-education, when people tell me,

hey, I don't want to go ahead and invest in a course.

I'm like, you're fucking idiot

because you're doing yourself a disservice, dude.

When I tell people I invested over $1.5 million

in the past six years in my self-education,

I don't have the people that don't believe me.

I don't give a shit.

But at the end of the day, that's what it took me

to build 52 million revenue in the past five years.

So at the end of the day, it's just all about return on investment.

Absolutely.

What are you doing to go ahead and level yourself up?

See, and that's the basis of my podcast, right?

It's the level up, right?

We talk about self-help.

We talk about motivation.

We talk about hate, dude.

It's deeper than just fucking the vehicle.

Most people think that, you know, I could go ahead

and give the opportunity to everybody

back in the day when ATMs first came out.

The excuse that I always would hear

that built my company to close to $30 million

when I launched it in the online space

and why people wouldn't invest.

The people that didn't, they would say,

it's saturated, bro.

I don't want to sell to people.

If I would have offered the same opportunity

in the very beginning when ATMs first existed,

you know what the excuse would be?

It would be that, oh, I don't see them anywhere.

It would be the exact opposite.

There's always gonna be a fucking excuse.

So at the end of the day,

what you tell yourself is very powerful, dude.

And I'm really believer in that.

No, it's huge, bro.

I mean, look what you did in the podcast industry.

You started pretty late,

but you're still one of the top shows.

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Yeah.

Dude, and I tell you, and I don't keep no secrets right?

My secret to the podcast is number one.

I talk about what experience I had.

Number two, remember, I didn't wanna go ahead

and interview as many people in the very beginning.

So in the very beginning, it was more of a volume game.

I went from doing three episodes a week,

which then I went to one every day.

Now we're at three every day, bro.

It's exhausting, bro.

I'm not going to lie to you.

Placas is hard, you know?

Yeah, because you've got to come up with ideas.

You've got to come up with creatives.

It's a full time thing.

Dude, sometimes your executive assistant

fucks up and you're like, what the hell is this?

Right?

You got to rewrite it yourself.

That's what happened to me like the day before I came

here at a Vegas, bro.

I literally, and you know, I got one of my buddies here

that he moved to Puerto Rico and he's like,

you are insane.

I was like, why?

He goes, what person has four hours of sleep?

Still goes to the gym.

I got pulled over, by the way.

Goes back showers, packs for six days,

and then records 20 episodes straight.

And then jumps in the car and jumps on the plane.

And it's, we're on the plane for like 11 hours.

And you landed here and you're on my show.

And then I landed here, I'm on your show.

What do you call that?

Do you call that delusion?

Do you call that insanity?

Do you call that addiction?

Do you call that just being crazy?

I call it fulfillment.

That's the key, right?

Because you actually enjoy it.

So you never get burnt out because you're passionate.

You feel fulfilled.

But people that are working 80 hours

and something they don't care about, they get burnt out.

100%.

And it was the same thing in law enforcement, bro.

See, I had a lot of coworkers good and bad.

And I show everybody love.

I still back the blue guys, you know,

you guys stay safe out there.

But there's a lot of negative Nancy's, bro.

Like I would walk into the department back in the day

and they'd be like, hey, how's it going guys?

You know, obviously I would be listening

to some motivational podcast shit.

And I'd be pumped.

And then you got the OG, who's freaking overweight,

fucking hates his life, fucking divorce,

fucking just hates the world and will reign on your parade.

We had to just wait till it happens to you, man.

Wait till you get spanked.

I don't expect.

But I didn't use that as an excuse to be a little bitch.

I used it as my purpose to drive me to go harder

because I just got angry off of it, dude.

I got angry of it.

And I think for a lot of people, they don't understand.

Use your pain as anger.

Facts.

No, you have to, bro.

You have to, especially in this new world,

everybody is looking to take out everybody.

That's just the way it is.

Yeah.

That's the way it is in the online, but online space.

Oh, yeah.

It's all happening in time, right?

It's fucked up, right?

And I never met Thai personally, bro.

But I see them.

I think I went to like a black, white Thai party

for Eddie Maloof.

It was for the ClickFunnels thing, I think.

Oh, that was their ambiguous, right?

Yeah, it was a big event.

I don't think we ran into each other at the event, right?

I was there with my wife.

And it was a nice event, but I saw him there.

And dude, everybody, he was like the Jesus

of freaking digital marketing.

So everybody's like, Thai, right?

And he's doing his thing.

So now the fact that people are talking shit

about him, the fact that all this, it's just like, bro,

just wait until he goes to court.

Wait till he goes and there's actual facts, right?

Because that's the one thing I don't like

about the online space.

I hate it.

It's hearsay, bro.

It's easy.

And take it from a prior detective, man.

It's just like, you got to go off facts

and I hear say, and that's what I tell people, you know,

whenever I jump on a sales call,

whenever I talk to a like a mentee, a client,

like another business owner, they're like,

hey, so I heard such and such from this.

And you know, here's a great example, Sean.

You know, like this.

What about all the shit you read on Reddit?

Is it positive or negative?

Usually negative, right?

So if the entire website is negative

and you see a negative review about someone

or something or a person,

what does Common Sense tell you?

Does Common Sense tell you to, okay,

well, I'm gonna based all of my decision-making

based on this website, even though it's all negative,

or are you gonna go ahead and do more due diligence

and try to figure out, okay, well,

let me look at some other sources.

See, most people, as soon as they see something online,

dude, they're so quick.

They're so quick to judge.

And they get way more views on the negative content too.

I mean, it's true, we all know that, right?

It's a love or hate relationship.

I remember watching that Elvis movie,

the last Elvis movie, where his owner, right?

And he's buying the propaganda for Elvis.

And he has these pins that say, I love Elvis,

and I hate Elvis.

And I remember Elvis's bomb in the movie goes and says,

why do you have pins that say, I hate Elvis?

And he goes, because when you get to a certain point

in your life and you're big enough,

you will have haters.

And that's what it comes down to, bro.

People hate me just because I was a cop.

People hate me just because I was able to take being a cop

and taking the pain that I experienced in that,

in that part of my life and making something out of myself.

And that's just what it comes down to, man.

When I ended up getting married,

I think in the beginning of last year,

the same thing, my wife started being part of my content, dude.

Dude, we kept getting bashed.

People call me white.

They're like, why do you date a white guy?

Because she's black.

So now they turn into an interracial thing.

I'm like, bro, I'm Latino.

Like, you know what I'm saying?

Bro, everything, and I mean, you guys can check out

my Instagram.

You should see the hate comments.

Even just certain guests I get shit on.

Yeah, it's crazy.

But at the end of the day, I mean, you're a podcast host, bro.

You're there to go ahead and bring interesting people

so they could tell their story.

So it's just like, why would they hate on you, right?

They say I'm platforming them, but it's like such a dumb reason.

These guys already have platforms.

Yeah, exactly.

Everybody else does, right?

At the end of the day, you can have a platform

for anything in the online world.

But no, it's just crazy, man.

So I was able to go through all that transition now.

So now, I'll be honest with you, dude.

I'm at the stage of the game now that, you know,

I built a couple of cool businesses.

I've employed over 200 people.

Got the podcast going on.

I think my next move is YouTube.

Yeah.

Try to do like block style.

I don't know if, how are you?

28.

So did you grow up watching like the real world?

No, I heard of it.

Okay, yeah, yeah.

See, now I feel a little proud of it.

But the real world, it was basically like the very beginning

of reality TV before the Kardashians and all that shit, right?

But the way they would do it is block style.

They would have five people live in a house

and then they would have like a green room

where they tell like basically the truth of the other people.

So I'm thinking like very similar concept,

but in Puerto Rico, I have a guy's just real deal.

They see me giving it to like, you know,

my students, my mentees, my employees,

and just showing how real entrepreneurship is.

Because half the time it's shitty.

The other half time it's great.

When you're on top of the world, it's top of the world.

But it shows people the real.

That'd be a cool show.

Yeah, it shows people the real.

I think YouTube's the move right now.

They just add to collaborators.

Did you see that?

Dude, I'll be honest with you, man.

Like when people go ahead and they say like,

hey, do you know such as such a bro, I stay in my lane.

I stay in my lane because my clientele,

they're not marketers.

My clientele, they're not like the tech guys.

They're blue collar guys.

There are other cops like me.

They're like, yo, love your story.

You're a cops cop.

What's up, dude?

How are we gonna make money, right?

And then there we go.

You know, your avatar, your community, right?

So, no, I mean, anybody that watching this man,

I mean, by, I guess the key takeaway for this one

is just, number one, don't feel bad for yourself.

It can always be worse.

Number two, like shit.

If a freaking cop from Oakland, California could go ahead

and build a couple million dollar companies

and fucking keep going and now trying to figure out

the next stage of his life, including having a kid,

including just being recently married,

including going ahead and trying to do something

that's gonna fulfill him.

I mean, shit, what's your excuse, right?

It's such a relatable story, man.

Dude, I mean, it's the story that I lived

and I always tell people, dude, I'm still building it.

You know, everybody has a story.

Are you the one that's gonna want to tell it to the world?

That's the thing, because I could tell people this.

You could be the smartest guy in your niche

in your business, but if nobody knows you,

then what's the point, bro?

Right.

That's what it comes down to.

Attention's everything, right?

Yeah, it's everything, especially these days, right?

Yeah, not 100%.

Well, dude, this was awesome.

You're such a good storyteller.

Where do people find your pod, find you

and keep up with you and learn from you and all that?

Yeah, man, so my podcast is the level of podcasts

with Paul Alex, currently number one in business on Apple.

And then you guys can also find me on Instagram, Paul Alex.

And then also, if you guys are looking to get into

like a side hustle or venture,

then you guys can check out my company, cashwhite.com.

That's awesome.

We'll link below.

Thanks for coming all, man.

Thanks, brother.

I'll see you at the UFC fights.

Peace, guys.

I hope you guys are enjoying the show.

Please don't forget to like and subscribe.

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Thank you.