From Pro Gamer to Cold Email Expert: Christian Plascencia's Journey to Entrepreneurship

Chris, a former skater turned pro gamer, shares his journey from gaming to entrepreneurship and becoming a cold email expert.

He started playing the game Counter-Strike during high school and became obsessed with becoming a pro gamer.

After years of playing and not making money, he realized he wanted to build something legitimate and started exploring opportunities online.

He tried crypto and lost all his money, then learned copywriting and sent his first cold email in January 2022. He eventually started his own agency and partnered with Adam to scale it. In this conversation, Christian Plascencia discusses his experience with a competitor who plagiarized his work and built a course around it.

They also discuss the outbound marketing space, recommended experts to follow, and best practices for cold email campaigns. Other topics include warm-ups, Gmail vs Outlook, email personalization, and the future of lead generation agencies.

Christian shares his long-term vision of turning his agency into a SaaS and potentially starting an e-commerce clothing brand.

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