From Science to Business: A Nature Play Adventure with Courtney Sullivan of WildPlay Co

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Courtney Sullivan, the founder of Wild Play Co., joins us to share her journey from academia to entrepreneurship. Inspired by her background in exercise science and concern over youth's sedentary lifestyles, she embarked on creating a nature play business, WildPlay Co, in Bendigo, Victoria.

We chat about:

• Launching a business while parenting young children and the unique challenges it brings
• The flexibility entrepreneurship offers as a parent
• The importance of connecting with like-minded individuals who share her passion for outdoor education and environmental conservation
• Managing permits and zoning hurdles
• Crafting authentic marketing messages and the power of storytelling in marketing.
• The importance of a diverse and dedicated team in their success
• How the Wild Business course bolstered her confidence to ask questions and seek guidance through the unpredictable path of entrepreneurship.
• And we celebrated Wild Play Co. first year, and hear all about Courtney's exciting plans for the future.

Join us for an episode filled with inspiration, practical advice, and the keys to navigating the entrepreneurial landscape with resilience and adaptability. 

Welcome back to Raising Wildlings — where we explore raising brave, resilient, curious kids who feel at home outdoors.

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